GetElastic

JANUARY 7, 2019

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns. And not all journeys end with a conversion.

Mobile 141

Mobile Recommendation Live Chat Information 141

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 143

Merchant Services Games Payments Payment Services 143

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.

Retail 312

Retail Customer Loyalty Games Reference 312

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 271

Consumer Social Media Multichannel Fashion 271

Optimizely

MAY 23, 2019

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR

Consumer 263

Consumer Merchant Services Social Media Technology 263

Omnisend

AUGUST 25, 2023

They think it clutters the recipient’s mobile devices in a crowded space. In fact, 66% of consumers prefer promotional SMS to emails. They are valuable touchpoints that bridge the gap between brands and consumers. Also, it may offer exclusive deals directly to recipients’ mobile phones. Let’s dive right in.

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78

Omnisend

DECEMBER 3, 2021

Different customers prefer to shop in different ways, and in-store pickup is an increasingly popular and convenient option for many consumers. In fact, nearly half of millennial and Gen Z consumers care about in-store pickup. Mobile usage. Facebook advertising examples. Holiday giveaway (Field to Feather Designs).

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

Kissmetrics

MARCH 29, 2021

BarkBox also does a great job of pointing consumers to other profiles they might like. The Sill also uses a hashtag to let consumers browse user-generated content for added social proof and uses an emoji to break up the copy. Don’t forget to prioritize your layout for mobile devices , either. Look at BarkBox, as an example.

eCommerce 338

eCommerce Toys Clothing Social Media 338

Retail TouchPoints

JUNE 28, 2023

For example, in-store kiosks can’t support endless aisle experiences if they aren’t underpinned by real-time inventory visibility and omnichannel order management capabilities. “Do All transaction elements and devices need to know about that product and about the consumer.”

Technology 276

Technology Consumer Mobile Operations 276

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 283

eCommerce Omnichannel Comparison Shopping Recommendation 283

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Using the site search example, best practice capabilities would include auto-suggest search terms and images in search suggestions.) The result? Loyalty programs.

Omnichannel 276

Omnichannel Retail Mobile Social Media 276

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Retail TouchPoints

AUGUST 11, 2020

Consumers are getting harder and harder to impress. There are many recent examples of companies in the e-Commerce world adapting their CX in innovative ways. Similar to competitors like eSalon, you can answer a set of questions to arrive at a recommended personalized hair color product ready to be delivered every few weeks.

eCommerce 278

eCommerce Shipping Costs eCommerce Technology Customer Experience 278

Groove

AUGUST 4, 2020

Follow these 5 Black Friday strategy tips to drive more online revenue this year: Optimize for mobile. Offer product recommendations. Optimize For Mobile. According to Statista, half of all global website traffic was generated by mobile devices (excluding tablets) in 2019. Up-sell and cross-sell products.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. Target mobile devices. If you're just getting started with paid search, we recommend setting your schedule to 24/7. If they're unrelated to your brand or don't entice consumers to convert, add them to your negative keyword list.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

RTP blog

JULY 12, 2017

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself.

Mobile 150

Mobile Retail Shopping Carts Technology 150

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end. Personalized usage.

Marketing 227

Marketing Presentation Consumer Recommendation 227

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

FEBRUARY 7, 2023

For example, churn prediction, recommendation engines and customer lifetime value models were discussed at multiple booths. Major opportunities include content production — especially for marketplaces — and product descriptions, product recommendations and of course customer service.

Retail 272

Retail POS Apparel Department Stores 272

RTP blog

NOVEMBER 8, 2017

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. Word of mouth did.

Mobile 150

Mobile Retail Download Games 150

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

JULY 5, 2023

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. 4 Pros of Digital Wallets Some of the advantages of digital wallet payment options include: 1.

Merchant Services 278

Merchant Services Payment Services Payments Retail 278

Groove

MAY 20, 2020

There are a multitude of factors that contribute to a consumer's online purchase decision. Whether you fall below or above this average, increase your CVR by implementing the following tips: Make it mobile responsive. Make It Mobile Responsive! By 2021, 54% of all eCommerce sales are expected to be made on mobile devices.

eCommerce 370

eCommerce Payment Services BigCommerce Mobile 370

Retail TouchPoints

AUGUST 30, 2022

The Coveo technology generated personalized product recommendations based on the individual shopper’s previous behaviors and preferences, including: Past shopping journeys; Previous behavior on site; and Haircare preferences. That has really performed well versus customers who have not been delivered those personalized recommendations.”. “We’re

Recommendation 278

Recommendation Mobile eCommerce Technology 278

Omnisend

JANUARY 26, 2023

Reading Time: 10 minutes Looking for examples of push notifications? In this article, we’ll look at 16 of the best examples of push notifications and how you can use them to get more conversions. Abandoned cart reminders, loyalty program updates, and reminders of upcoming events are some push notification examples in this category.

Payment Services 88

Payment Services Payments Article Financial Services 88

Retail TouchPoints

JULY 16, 2021

This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. Depending on the brand, materials and how items are cut, they can either be true to size or require consumers to size up or down. Take 1822 Denim as an example. That’s a lot of room for error.

Technology 264

Technology Apparel Mobile Customer Experience 264

Store Growers

OCTOBER 2, 2020

.” These snippets are made out of two parts: the header (for example: Types) and couple of values (for example: Green, Black, Herbal, Oolong, etc.). For example, if someone searches “buy apple lightning to USB cable 2m”, this person wants to purchase something very specific. Neighborhoods. Service catalog.

Shipping Costs 116

Shipping Costs Apparel Information Recommendation 116

UpSellIt

MARCH 13, 2024

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. This involves monitoring industry trends, consumer sentiment, and emerging cultural influences to anticipate shifts in demand and behavior.

Marketing 128

Marketing Gifts Recommendation Clothing 128

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

Retail TouchPoints

MAY 8, 2023

For example, one retailer we work with that has a large store footprint has seen a 2X increase in buy online, pick up in-store [BOPIS] compared to before the pandemic. For example, I was recently traveling in Latin America and the hotel asked me to scan a QR code, and then a WhatsApp bot took over after I checked in.

Channel 257

Channel Merchant Services Payment Services Recommendation 257

Retail TouchPoints

MAY 27, 2022

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. The 10 stores where associates received the mobile-delivered training saw a 26.2%

Electronics 283

Electronics Consumer Electronics Games Point of Sale 283

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Sailthru

APRIL 27, 2020

Direct responses to specific consumer behaviors such as adding an item to an online shopping cart or making a purchase, these messages are inherently personalized. Savvy brands are working triggers into their mobile messages, such as push notifications, and SMS and in-app messages. Location-Based Mobile Messages.

Mobile 97

Mobile Shopping Carts Download Recommendation 97