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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 257
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Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

Retail TouchPoints

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. 22 in collaboration with Vogue China.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). RTP: What consumer payment trends are you tracking right now as you look to keep Venmo ahead of the curve?

Payments 333