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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). However, analyzing this data can be time-consuming and expensive, often requiring hours of post-processing by analysts.

SEO 253
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 264
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How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. After all, that’s 6 percent of billions of searches.

SEO 276
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. Despite this, the company was not appearing in search results. NP Digital Case Studies and Awards.

Marketing 275
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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

There are huge concerns with privacy among consumers, and social media platforms like Facebook are facing these issues head on. This is a huge hurdle that brands relying on consumer data to personalize ad & email copy, ad placements, and more are fighting to overcome. Fuel Your Video Marketing Domination.

Marketing 174
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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 PPC Advertising Growth: What Happened in 2019?

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumer spend on holiday items surged over the past many years. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ).

eCommerce 144