Next-Gen Co-Brand Cards are Tailored to You, by You
Retail TouchPoints
APRIL 9, 2024
I’ll never forget my 40th birthday trip to Istanbul when the hotel staff not only wished me a happy birthday when I checked in, but the general manager surprised me with a cake, champagne and a handwritten note with 40 things to do in Istanbul. But now consumers want intangible benefits, including tailored experiences.
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