Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Retail TouchPoints

APRIL 20, 2023

omnichannel growth strategy over the next three years — the largest investment the retailer has made in nearly four decades of operating in the country. Ikea will invest more than $2.2 billion in its U.S. The new facilities and services are expected to create more than 2,000 jobs. The new facilities build on the other U.S. We know U.S.

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. My daughter lives in technology. So for us it’s really about getting the right products to her at the right time.”

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Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Retail TouchPoints

JULY 3, 2023

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers. Here’s how.

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ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” But consumers aren’t just buying items online and having them shipped to the house. RTP: The recession isn’t impacting retail budgets for technology, which is great.

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Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans.

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Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

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Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Retail TouchPoints

JANUARY 26, 2022

The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer. Brand loyalty and brand relationships remain central to the longevity of success in the market. D:R Currently, Gen Z is the biggest growing market right now.

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Retail TouchPoints

JULY 21, 2023

These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As Uninspiring. That’s a very conversational interaction,” she said.

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Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.”

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Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 We are leveraging our consumers and our collective $16.5

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Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Today, the role of category management has expanded and become more sophisticated due to advancements in data analytics, digital marketing, and eCommerce.

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Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

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UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. 59% of consumers expect BOPIS as a shopping option.

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Retail TouchPoints

SEPTEMBER 19, 2023

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

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RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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Retail TouchPoints

FEBRUARY 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.

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Retail TouchPoints

JANUARY 28, 2022

The new technology investment will allow Finish Line to manage inventory across its 890 Finish Line and JD Sports branded mall locations, Finish Line shops inside Macy’s as well as both the Finish Line and JD Sports websites.

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Retail TouchPoints

JULY 1, 2022

Ron Johnson, CEO and co-founder of Enjoy Technology. Six years later, Johnson might answer that question differently — his “commerce-at-home” startup Enjoy Technology filed for bankruptcy on June 29, 2022, after a series of setbacks including staffing shortages and dwindling liquidity. His response: “Going to JCPenney.”

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Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them.

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Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Retail TouchPoints

APRIL 13, 2022

Ask Chris Abbruzzese, VP of Trade Marketing for Bollé Brands , how the company increased year-over-year sales by 456% from January 2020 to January 2021, and the answer will be a somewhat unlikely one: augmented reality (AR). Then we thought about the consumer and who they are and where they are. Sometimes the consumer is overwhelmed.

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Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon).

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ESW

DECEMBER 4, 2023

It is trusted by the largest mid-to-enterprise brands and multinational market leaders including Philips, Jägermeister and Aston Martin. The company leverages its deep understanding of local markets to create unique DTC opportunities that drive customer lifetime value.

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Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

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Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce?

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

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Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail.

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Retail TouchPoints

MARCH 14, 2024

Meeting Luxury Consumers Where They Are (Image courtesy Whitman Family Development) The COVID-19 pandemic brought about many changes in the U.S., and one of the most consequential has been the dispersion of individuals away from major city centers enabled by advances in remote work technologies and changing philosophies.

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Retail TouchPoints

MARCH 25, 2024

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail.

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Forrester eCommerce

JULY 30, 2020

Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data.

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