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Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 350
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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Take E.l.f.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. This reduction in fraud liability can result in significant cost savings for retailers.

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2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Mobile 230
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Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester eCommerce

My colleague Alex Causey and I have now finished the second European Retail Wave. This year we evaluated the functionality and usability of six European retailer’s mobile apps.

Mobile 328
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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel.

Consumer 204
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. One in four consumers are shopping more with small brands. on average.

Consumer 311