Remove Consumer Remove Multi-channel Remove Social Media Remove Tools
article thumbnail

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Among the new tools available to Klarna users and merchants are: Search and Compare. Consumers can also set product price ranges to decide whether it’s a good time to buy.

article thumbnail

How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

article thumbnail

How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 279
article thumbnail

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

article thumbnail

The Small Seller’s Guide To Holiday Live Selling

RetailMinded

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.