Kissmetrics

MARCH 26, 2021

One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

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Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

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Retail TouchPoints

FEBRUARY 25, 2022

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Kissmetrics

FEBRUARY 3, 2018

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

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ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 277

Algopix

DECEMBER 26, 2021

These 10 eCommerce Influencers are presented here: No. his latest insights most recently take the temperature of consumers during a pandemic including what this means online. . Rajagopalan adds his eCommerce expertise to podcast Co-Host and consumer loyalty guru Peter V.S. 6: Kaleigh Moore is a regular contributor to Forbes.

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365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. to noon o Tuesdays from 9 a.m. to 2 p.m. o Thursdays 9 a.m.

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Social Media Customer Experience Presentation Marketing 72

ROI Revolution

APRIL 15, 2021

Pinterest Presents a Bright Future for Advertisers. ” The event, dubbed Pinterest Presents , actually took place across six countries around the world and featured speakers including CEO Ben Silbermann and a panel of leaders from top global advertising firms. Learn more here. Pinterest positioned four main messages to its guests.

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ROI Revolution

APRIL 23, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Learn more: Social media use in 2021 (Pew Research Center). Claim your copy! 81% of U.S.

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Retail TouchPoints

JANUARY 17, 2024

PawWire , the latest B2B2C platform from The Wires, offers pet owners a panoply of products from around the world presented as part of a personalized shopping experience. PawWire puts tail-wagging deals, exclusive offers and a wide range of pet essentials right at consumers’ fingertips.”

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Toys Social Media Clothing Presentation 227

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

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ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. As marketers, this presents a significant opportunity to capitalize on the additional traffic found on the platform as consumers begin to plan vacations and flight ticket sales continue to increase. We hope you enjoyed the September Social Media Water Cooler!

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Social Media Travel Events Presentation 78

ROI Revolution

APRIL 17, 2020

While March 2020 presented us with the effects of the pandemic spreading, April 2020 presents us with the impacts of widespread quarantine regulations. With that, here’s our April Social Media Water Cooler! Social Media Usage Spikes From COVID-19. Published April 17, 2020.

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Groove

JULY 29, 2022

The Present With so many unique eCommerce platforms on the market, why have so many merchants all chosen to host their online stores with Shopify? SUPPORT NETWORK Shopify’s own forums, Shopify Community , as well as external forums, provide a limitless amount of information for those new to the platform to consume.

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Shopify Merchant Services Payment Services Presentation 195

Forrester eCommerce

JANUARY 11, 2020

Today I present the third of five key consumers lessons to take away from the 2010s. Ten years ago, a wave of demonstrations and protests in the Middle East reshaped our understanding of social media’s influence; the Arab Spring turned up the volume on debate about […]. You can find the previous two here and here.

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Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

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Retail TouchPoints

MAY 3, 2022

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”. We live in the future ,” said Sevilla.

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Social Media Marketing Presentation Technology 240

Retail TouchPoints

MARCH 20, 2024

Embrace the ‘Ceremony’ of the In-Store Experience During COVID-19 shutdowns, consumers quickly got used to browsing and buying online. Now that consumers have come back into the stores, everybody really wants an experience,” Plenert said. “Now They want to have the full ceremony of having something wrapped up and presented to them. ”

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Social Media Specialty Retailers Department Stores Presentation 262

ROI Revolution

NOVEMBER 13, 2019

Let’s start November’s Social Media Water Cooler with a social media advertising term you should know! Multiple Text Optimization, similar to Google’s responsive ads, allows advertisers to create several versions of ad copy, headlines, and descriptions for single-media ads. Published November 13, 2019.

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Social Media Presentation Information Recommendation 84

Retail TouchPoints

APRIL 7, 2023

The reality for luxury consumers is that it’s a part of a lifestyle and something that is really important to them. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner. “We They can last a long time.

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Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

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Social Media Recommendation Consumer Marketing 280

Retail TouchPoints

MAY 16, 2022

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. The mindset of today’s consumer is ‘I can get this stuff anywhere.’ This approach can carry through to other marketing and social media efforts as well.

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Social Media Specialty Retailers Presentation Apparel 305

BigCommerce

MAY 4, 2018

For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. A few years ago, the team decided to launch a direct-to-consumer channel. But that’s where AI and social commerce could help. What to Know Before You Go.

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Workshop Presentation Payment Services Merchant Services 419

Retail TouchPoints

JUNE 3, 2022

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? ” Sandie Hawkins, TikTok’s GM of North America Solutions, says it best when she describes social commerce as “word of mouth on steroids.”

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Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity.

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Channel Marketing Social Media Technology 356

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Omnichannel Merchant Services BigCommerce Payment Services 255

Retail TouchPoints

OCTOBER 6, 2021

The two-way nature of livestreaming explains why return rates are as much as 40% lower than traditional ecommerce channels, according to Coresight research: “ Livestreaming is an opportunity to educate the consumer, which is why returns are so much lower — they actually know what they’re buying ,” said Weinswig. Dubbed the 10.10

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Social Media Electronics Events Fashion 291

Retail TouchPoints

FEBRUARY 3, 2023

Supply chain issues, inflation and other economic headwinds that resulted from the COVID-19 pandemic and the Russian invasion of Ukraine are still present for merchants. The current economic environment has driven consumers to be more budget conscious and price sensitive as inflation pushes up the cost of living and products’ prices.

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Payments Merchant Services Payment Services Shipping Costs 236

Retail TouchPoints

FEBRUARY 12, 2024

With shoppers handing over personal and credit card information without batting an eyelash to online retailers, cybercriminals are presented with the perfect opportunity to strike. Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends.

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Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

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Consumer Marketing Multi-channel Accessories 199

Retail TouchPoints

OCTOBER 21, 2021

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We We could see how Pinterest could enhance engagement between consumers and merchants with PayPal being a central facilitator in the commerce journey, thereby feeding into the company’s vision of being a super app.”.

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Retail TouchPoints

DECEMBER 7, 2023

The Market Saturation Challenge: Navigating the Sea of Beauty Brands One of the most profound transformations in the beauty industry has been the influence of social media. Moreover, investing in robust market research and consumer analysis can unveil gaps that align with the brand’s core values.

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Social Media Consumer Arts Marketing 234

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. Grow your social media following. Find where your customers are frequenting online, and be present ?

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Social Media Marketing Webinar White Paper 361