BigCommerce

FEBRUARY 27, 2018

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Traditionally , word of mouth marketing was spread from one person to another based on recommendation. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy.

Social Media 410

Social Media Marketing Payment Services Reference 410

Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] And that is the kind of stuff that AI is great at — the bullet points, SEO-optimized titles, everything like that. [Editor’s note: This is the third article in our series on AI in retail. It was absolutely mind-numbing.

SEO 313

SEO Retail Merchant Services Social Media 313

Kissmetrics

NOVEMBER 30, 2021

It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. You always hear marketers talking about the distinction between page one and page two in SEO. The big question is, what does this mean for your SEO? Data is important no matter what’s happening in the world of SEO.

SEO 235

SEO Social Media Mobile Information 235

Retail TouchPoints

SEPTEMBER 23, 2021

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 250

SEO Gifts Shipping Costs Beauty and Health 250

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. Grow your social media following. Grow Your Social Media Following. Increase reach.

Social Media 361

Social Media Marketing Webinar White Paper 361

Groove

JUNE 9, 2020

Types of content used widely in inbound marketing include blogs, videos, newsletters, SEO, social media and more. Optimizing and personalizing content to fit the needs of individual consumers is at the core of inbound marketing. Have an SEO strategy. Listen to customers on social media.

Marketing 293

Marketing Social Media Live Chat SEO 293

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore.

Marketing 363

Marketing PPC SEO Magazine 363

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Instead, we rely on social media or paid ads. Part 4: On-Page SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from.

Social Media 268

Social Media Travel Apparel Clothing 268

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Groove

MARCH 16, 2020

Promote content on social media. Have an SEO strategy. If you're looking to improve your organic rankings, check out our favorite eCommerce SEO tools for backlink information and more. Promote Content On Social Media. In today's world, social media is one of the most effective outlets to market a brand.

Marketing 329

Marketing Social Media SEO Blog 329

Kissmetrics

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

DECEMBER 23, 2020

Integrating social marketing efforts with social selling will help to convert followers into customers. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Ecommerce Platforms

SEPTEMBER 18, 2020

If you get your site's technical SEO wrong, everything else goes down the drain. In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. You’ll probably agree: You must understand what technical SEO is and how you can get it right. What Is Technical SEO?

SEO 232

SEO Mobile Information Download 232

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S.

Toys 220

Toys B2C Social Media Accessories 220

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. From scheduling social posts to automated emails and nurturing tactics, the options are nearly limitless.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Groove

JANUARY 21, 2022

How Page Load Times Impact SEO. Although Google does not require merchants to have a mobile version of each page, it’s highly recommended if your goal is to improve organic visibility. Of course, there are other dependencies based on the eCommerce SEO strategies of competitors, but site speed is still an important component.

SEO 359

SEO Mobile Improvements Social Media 359

ROI Revolution

SEPTEMBER 2, 2021

If you don’t want to run afoul of the link spam update, or you think your site might have been affected by it, Google has recommended some best practices. Read Google’s announcement of the update here as well as more best practice recommendations here. Page Experience Update More Than a Tie-Breaker for SEO.

SEO 78

SEO Blog Recommendation Article 78

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. It includes paid ads, which we covered in the previous section, as well as SEO, (or “ search engine optimization ”). Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers. In the U.S.,

Customer Experience 224

Customer Experience Shopping Carts Presentation Social Media 224

Retail TouchPoints

JULY 10, 2023

Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue. Automated catalog and product descriptions.

Merchant Services 265

Merchant Services Shipping Costs Retail Social Media 265

Groove

FEBRUARY 11, 2019

Product Page SEO. Social Integration. Abandoned cart workflows use automated emails to redirect consumers back to their carts. Typically, we recommend having four-email set up in your workflow. As a result, it's essential to nurture consumers as they browse and encourage them to convert. Abandoned Cart Workflows.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Kissmetrics

DECEMBER 26, 2020

Here’s an example of a signup form for a webinar where I teach how to skyrocket your traffic through SEO: If you gave that away for free, with the only expectation being that they sign up for your newsletter, you’ll grow a strong email list. On LinkedIn, it’s just as important to reach out to other speakers, sponsors, and media partners.

Events 363

Events Social Media Information Recommendation 363

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. If you're just getting started with paid search, we recommend setting your schedule to 24/7. Use Extensions.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Would they recommend it? What if your competitors take advantage of this?

Definition 362

Definition Management Social Media SEO 362

lateshipment

OCTOBER 2, 2023

Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Improve SEO for holiday traffic Optimize your product pages descriptions and copies and create holiday specific landing pages. It takes time for the SEO to actually drive results. And it’s going nowhere.

eCommerce 130

eCommerce X-cart Shipping Costs Shipping 130

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. You have to think long term to reach the most number of consumers for your marketing campaigns. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

DECEMBER 14, 2020

It may feel time consuming now, but it can save lots of time and guesswork in content creation down the road. Are you interested in improving the SEO of your website? This article details how to conduct a technical, SEO-driven content audit, that can support your content marketing goals overall. Again, go back to your goals.

SEO 362

SEO Improvements Marketing Social Media 362

BigCommerce

DECEMBER 20, 2017

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. New Content Types & SEO. Social Media Advertising, Campaigns & Retargeting.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Neil Patel Digital — Best for content marketing and SEO. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second.

Marketing 361

Marketing Social Media SEO Workshop 361

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. To encourage conversion, businesses can also offer unique product recommendations based on a customer’s past purchase behavior. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

ChannelSale

DECEMBER 1, 2023

A key marketing concept is the consumer journey. Awareness The Awareness stage of the consumer experience is when potential customers first become aware of their needs, problems, or both. Using tools like Google Ads or social media advertising, you can carefully target your audience.

Consumer 52

Consumer Management Demo SEO 52

Kissmetrics

NOVEMBER 6, 2020

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Your goal should be to improve Amazon SEO. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements. Research and strategic recommendations.

Marketing 230

Marketing PPC SEO Social Media 230

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

MARCH 3, 2021

What are Google review summaries, and how do they impact consumers’ view of your brand? The Google Knowledge Panel includes descriptive information, business address, location on a Google map, contact information, website, hours of operation, questions and answers, popular times, photos, social media profiles, and popular web results.

SEO 295

SEO Social Media Consumer Information 295

Kissmetrics

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. We wanted to grow Skincare by Alana’s organic traffic , so we started by making technical SEO improvements on the site. Step 6: Build Your Social Media Presence to Support Your Product.

Marketing 352

Marketing Social Media Improvements Events 352