Groove

MARCH 30, 2020

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. Social Media Branding. Use analytic tools to measure activity.

Social Media 195

Social Media Customer Loyalty Consumer Recommendation 195

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. Positive results like these also are good for Meta.

Subscription 240

Subscription Recommendation Blog Improvements 240

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.

eCommerce 264

eCommerce Omnichannel Comparison Shopping Recommendation 264

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Recommendations and suggestions that are tailored to their interests.

Consumer 239

Consumer Customer Loyalty Customer Experience Recommendation 239

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. These platforms provide valuable insights into consumer behavior, preferences and purchasing patterns without relying on third-party cookies.

Social Media 284

Social Media B2C B2B Customer Data 284

Kissmetrics

DECEMBER 22, 2020

You could also invest in some tools that will make working with influencers simpler. How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. This is a highly effective strategy.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 258

Consumer Social Media Multichannel Fashion 258

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 291

Social Media Beauty and Health Multichannel eCommerce 291

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 239

Consumer Social Media Recommendation Apparel 239

ROI Revolution

APRIL 23, 2021

Facebook Offers New Tools for Boosting Lead Quality Over Quantity. Facebook recently released two new valuable lead generation campaign tools for advertisers to optimize for lead quality over quantity. The second tool is a Conversion Leads optimization, which signals the algorithm to aim for quality of leads instead of volume of leads.

Social Media 78

Social Media B2C Events B2B 78

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

Social Media 234

Social Media Payments Payment Services Consumer 234

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

Social Media 289

Social Media Recommendation Consumer Marketing 289

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR

Consumer 255

Consumer Merchant Services Social Media Technology 255

Ecommerce Platforms

OCTOBER 19, 2022

Users get two product recommendations daily: engaging product descriptions, ad copy, competitor analysis, trend insights, and more. As we've already mentioned, you get two product recommendations per day and can otherwise freely browse Adserea's product catalog. Here you'll find around 1,300 dropshipping products. Product Analysis.

Shipping Costs 160

Shipping Costs WooCommerce Shopify Recommendation 160

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 199

Live Chat Merchant Services Recommendation Customer Experience 199

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Groove

JUNE 9, 2021

Use A Lead Capture Tool. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. Specify the rules using a lead capture tool to trigger the pop-up at only at the times you want it to. Attracting Prospects and Leads. Run a Contest or Giveaway.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Among the new tools available to Klarna users and merchants are: Search and Compare. Consumers can also set product price ranges to decide whether it’s a good time to buy.

Merchant Services 276

Merchant Services eCommerce Shipping Costs Multi-channel 276

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 268

Social Media Channel Technology Travel 268

Retail TouchPoints

DECEMBER 20, 2021

As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

Social Media 245

Social Media Customer Retention Technology B2C 245

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

Merchant Services 260

Merchant Services Payment Services Social Media Retail 260

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Kissmetrics

DECEMBER 26, 2020

Having your own list of targeted leads can be a pretty powerful marketing tool. You can’t talk about online event promotion without addressing the importance of your social media accounts. I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible.

Events 363

Events Social Media Information Recommendation 363

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S.

Toys 237

Toys B2C Social Media Accessories 237

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

Social Media 52

Social Media Customer Retail Games 52

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 256

Marketing Food and Beverages Retail Consumer 256

Kissmetrics

SEPTEMBER 17, 2021

As Instagram puts it: “The Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.” Growth insights : Tools to help you understand what content you’re posting is growing your audience. Want to see it in action?

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

Customer Loyalty 209

Customer Loyalty Customer Retail Shipping Costs 209

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 279

Social Media X-cart Consumer Events 279

Retail TouchPoints

AUGUST 9, 2021

AR room planners, robust review and recommendation engines, detailed product listings, live chat — name a phygital enhancement and they’ve got it. Making Consumers Feel Understood. The Syte AI-powered suite of tools also offer a new level of personalization and discovery opportunities for Coleman customers. “We

Recommendation 317

Recommendation Live Chat Improvements Social Media 317

Kissmetrics

FEBRUARY 1, 2021

An SEO plugin offers you tools and powerful features like audit checklists, sitemaps, and content insights to optimize your website. Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert.

SEO 355

SEO Social Media Improvements PPC 355

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. Our Recommendation. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52