Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

MAY 1, 2024

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. These strategies work together to forge unforgettable brand moments, turning aimless browsing into active discovery.

Technology 232

Technology Arts Payments Customer Loyalty 232

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 270

Customer Retail Recommendation Fashion 270

Retail TouchPoints

AUGUST 16, 2022

Laws and regulations that protect consumer data — such as the EU’s General Data Protection Regulation (GDPR), the removal of third-party cookie support and Apple’s increased privacy protections — are pushing ecommerce operators to find creative new ways to provide successful personalization. Personalization with Privacy. The Solution.

eCommerce 237

eCommerce Consumer Merchant Services Recommendation 237

Groove

AUGUST 4, 2020

To help prepare your eCommerce store for Black Friday , we're sharing 5 strategies to help you plan ahead of this hectic holiday season and maximize your revenue growth. Creating A Black Friday Strategy That Converts. Follow these 5 Black Friday strategy tips to drive more online revenue this year: Optimize for mobile.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Retail TouchPoints

FEBRUARY 7, 2022

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. The brand’s satisfaction rates and Net Promoter Score also have been on the rise.

Recommendation 254

Recommendation Improvements Customer Consumer 254

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 228

Consumer Social Media Recommendation Apparel 228

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

Merchant Services 287

Merchant Services Shipping Costs Channel eCommerce 287

Groove

MARCH 15, 2021

Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Immediate customer service.

Live Chat 343

Live Chat Consumer eCommerce Shopping Carts 343

Groove

DECEMBER 1, 2020

To help enhance your online brand and encourage more visitors to convert, we recommend optimizing your website for the user experience. So, we're sharing 5 design strategies to help you create a seamless experience from the moment a visitor lands on your site to checkout. Design Strategies: eCommerce Optimization Strategies.

eCommerce 284

eCommerce Mobile Recommendation Improvements 284

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. Inclusion Definitions Expanding Beyond Sizing.

Consumer 289

Consumer Retail Merchant Services Fashion 289

UpSellIt

NOVEMBER 16, 2022

Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.

Recommendation 78

Recommendation Shipping Costs Customer Loyalty Consumer 78

Groove

OCTOBER 10, 2023

As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. These intelligent tools provide invaluable insights and automation, enabling businesses to optimize their websites, analyze competitors, and adapt their strategies in real-time.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Retail TouchPoints

MAY 3, 2023

Saving Money and Saving the Planet Cindi Kato, Principal at CallisonRTKL , agreed, noting that while design teams are attempting to maximize the lifespan of spaces to support their sustainability goals, executive teams respond most favorably to the cost savings that come with these savvier strategies.

Beauty and Health 298

Beauty and Health Document Consumer Operations 298

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 214

eCommerce Shipping Costs Retail Recommendation 214

Retail TouchPoints

APRIL 4, 2022

The approaching sunset of cookies and increased consumer concerns about privacy are pushing retailers to find new ways to personalize everything from product recommendations to communications preferences. We’re customers [ourselves], so we understand when recommendations are random and have nothing to do with us,” Bornstein added.

Social Media 239

Social Media Recommendation Consumer Document 239

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 312

Marketing Information Consumer Reference 312

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. Costco’s use of a staged “leaked” email as part of their marketing strategy.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

Payment Services 238

Payment Services Shipping Costs Omnichannel Fulfillment 238

Retail TouchPoints

AUGUST 17, 2022

In this piece, I’ll walk you through eight key ecommerce automation areas and strategies and will share expert tips that can and already do drive sustainable and profitable growth for companies of all sizes from all around the world, and I’ll explain why automating those bits of an ecommerce process matters. Advertising.

eCommerce 360

eCommerce Payment Services Channel Social Media 360

Groove

JANUARY 28, 2019

The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. To help, we've outlined three mobile eCommerce trends to watch, as well as included considerations for a successful mobile strategy. Crafting a Mobile eCommerce Strategy. Mobile eCommerce Trends. Understand the Audience.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

Retail 283

Retail Gifts Recommendation Consumer 283

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 248

Consumer Social Media Multichannel Fashion 248

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning.

Small Business Retail 241

Small Business Retail Recommendation Consumer Customer Data 241

Groove

MARCH 28, 2022

These prospects, leads and customers aren’t individual consumers, though. Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs. B2B Email Marketing Strategies. Another effective B2B email marketing strategy is segmentation. What is B2B Email Marketing? Clean Your Email List.

B2B 195

B2B Marketing Merchant Services Webinar 195

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

Algopix

SEPTEMBER 20, 2023

With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. The Role of Pricing in eCommerce Before we dive into the strategies, it’s essential to understand the significance of pricing in eCommerce.

Shipping Costs 127

Shipping Costs Shipping eCommerce Social Media 127

Wiser

OCTOBER 3, 2023

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge.

Improvements 144

Improvements Technology Marketing Customer Loyalty 144

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. By comparing your DSOS with competitors’, you can gain insights into your relative performance and devise strategies to increase your share. Strategies to Improve Your Digital Share of Shelf Maximizing digital share of shelf is crucial.

Online Retail 139

Online Retail Information Improvements Management 139

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . How does Beauty Insider help support that strategy? . RTP: Sephora also is very big on creating customer communities.

Consumer 210

Consumer Gifts Events Customer Experience 210

Groove

MARCH 30, 2020

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. The ultimate goal of any social media community is to increase consumer trust among your brand.

Social Media 195

Social Media Customer Loyalty Consumer Recommendation 195

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 268

Retail Mobile Consumer Operations 268

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. AI-recommendations and personalized emails are a great place to start.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101