Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Connect Social Marketing to Social Selling. Crafting A Mobile eCommerce Strategy.

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Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Brand Marketing Strategies. Or an Instagram ad for Lamborghini?

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. will combine 4K UHD Samsung Smart Signage Displays with a data-driven content strategy that aim to better attract and engage in-store shoppers.

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Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

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Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. no longer needs to be!

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Retail TouchPoints

MAY 1, 2024

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. These strategies work together to forge unforgettable brand moments, turning aimless browsing into active discovery.

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Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. More niche options. Know your customer.

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lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

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Kissmetrics

MAY 27, 2021

That’s why I’m going to show seven strategies to send your Memorial Day sales soaring. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media. I recommend sticking to Facebook or Google for your paid ads.

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Retail TouchPoints

APRIL 4, 2022

Shields credited the power of social media in helping fuel trends such as body positivity and inclusivity, and said that “accessibility to that information is empowering in and of itself. That’s created a lot of social media impressions, and we won Target’s Vendor of the Year award last year. The Art of Listening.

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Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

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Social Media Recommendation Consumer Marketing 295

Groove

JANUARY 28, 2019

The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. To help, we've outlined three mobile eCommerce trends to watch, as well as included considerations for a successful mobile strategy. Connect Social Marketing with Social Selling. Crafting a Mobile eCommerce Strategy.

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ROI Revolution

APRIL 23, 2021

Facebook recommends advertisers prioritize the CRM integration with CAPI first. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Claim your copy!

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Retail TouchPoints

AUGUST 17, 2022

In this piece, I’ll walk you through eight key ecommerce automation areas and strategies and will share expert tips that can and already do drive sustainable and profitable growth for companies of all sizes from all around the world, and I’ll explain why automating those bits of an ecommerce process matters. Advertising.

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Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

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Retail TouchPoints

AUGUST 17, 2021

Going to the source directly via social media, surveys and conversations with staff is one way to gather this information. Ecommerce and social media data can help retailers identify pockets of demand with the best in-person opportunity — whether for a store, pop-up or event.

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Retail Social Media Events Technology 279

Wiser

JULY 11, 2022

Any retail business without a solid strategy is bound to fail. But developing an effective retail strategy takes more than just attracting customer attention. What Is Retail Strategy? A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales.

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Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

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Recommendation Customer Retail Social Media 147

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. AI-recommendations and personalized emails are a great place to start.

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Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? They encourage 57% of consumers to buy again.

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Groove

AUGUST 13, 2020

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Online interactions between consumers and businesses are just as important as in-person touch-points. Engage with social media followers.

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Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

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Consumer Merchant Services Social Media Technology 261

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

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Social Media Consumer Information Marketing 275

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

Retail TouchPoints

JANUARY 18, 2024

Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue. In fact, most consumers use an app only once or twice before deciding to delete it or not. Gamification strategies can help brands drive increased app engagement to motivate app users to perform certain actions.

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Retail Customer Loyalty Games Reference 309

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1.

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Social Media X-cart Consumer Events 289

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. In this article, we’ll delve into the strategies retailers employ to win shopper’s interest during the holiday retail sales frenzy. From bustling U.S.

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Shipping Costs Social Media Retail Multi-channel 83

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Social Media Clothing Recommendation Fashion 307

Kissmetrics

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. Your editorial calendar is part of your content strategy. Develop Your Content Strategy. Helps Achieve Your Goals.

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Retail TouchPoints

JULY 6, 2022

A recent Hit List published by Retail TouchPoints spotlighted five brands that have implemented best-in-class approaches to influencer marketing, livestreaming and digital selling to drive social revenue. Embed social “moments” into the owned ecommerce experience . What has historically made social content so effective?

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Social Media Jewelry Accessories Download 292

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits.

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Retail Fashion Information Customer Data 146

Algopix

SEPTEMBER 20, 2023

With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. The Role of Pricing in eCommerce Before we dive into the strategies, it’s essential to understand the significance of pricing in eCommerce.

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