content report-total-economic-impact 
Retail TouchPoints
MAY 3, 2023
Sustainability has come to the fore as consumers become more conscious of how their purchases are impacting their local communities and the environment. A report from EY found that purposeful companies grow in brand value faster over a 12-year period versus those with a low perceived impact. According to the U.S.
Retail TouchPoints
DECEMBER 23, 2022
Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. With consumers pulling back on spending due to rising prices, retailers must evolve as well.
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Retail TouchPoints
FEBRUARY 21, 2023
So it’s no wonder platforms are scrambling to address recent declines in ad sales even though it may be a losing battle, with macroeconomic headwinds and the impact of privacy updates permanently changing the world of digital marketing. billion , with a new projected total for the year of $71.05
Retail TouchPoints
JANUARY 5, 2023
Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.
Retail TouchPoints
OCTOBER 15, 2021
The economics of more inclusive sizing are clear — and have been for quite some time. Although the total number of products in the U.S. sitting above the average size 18 has increased year over year, it still only amounts to a mere 22% of total products. Although the total number of products in the U.S.
Kissmetrics
NOVEMBER 25, 2020
Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. The most successful marketers know how to lean on the emotional over logic in order to make their content draw in the audience. Is it really as simple as leveraging some emotion to make content more effective? Yes and no.
Retail TouchPoints
JULY 9, 2020
For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. reported a same-store sales drop of approximately 44% year-over-year during its fiscal Q1. Tiffany & Co.
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