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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” We have a very playful, fun and colorful brand.

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LOFT Cancels Plus Sizes, But Will Social Media Cancel LOFT?

Retail TouchPoints

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. The response set off a cascade of negative comments from disappointed and angry consumers, as they dragged LOFT across the social media coals on Twitter, Facebook and Instagram.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 289
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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

Of course, a memorable interaction doesn’t have to be tech-driven every time. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. Retailers should strive to make their social media presence a useful tool that primarily exists to support shoppers. “I

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

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Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? Yotpo Social Reviews.

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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Retail TouchPoints

It also, of course, has an impact on how we think about marketing to them.” We have an incredible world-class fashion office that is responsible for understanding what is going on in the world of fashion, whether that’s the runways, the streets or everything in between,” she said. They’re really providing direction.

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