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Banning TikTok Creates A Meta Monopoly

Forrester eCommerce

The US House of Representatives just passed legislation that could determine the future of TikTok in the US — pending action by both the Senate and the President. Should the measure succeed, TikTok would effectively be banned in the US unless its China-based parent company, ByteDance, divests from the app.

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Rowan CEO on the Power of People in Creating Joyful Retail Moments

Retail TouchPoints

Schneider started Rowan to create a safe yet joyful space for consumers to get pierced, celebrate life’s big moments and, perhaps most importantly, express themselves. Put your people at the center of brand experiences: Rowan is all about creating a fun and memorable experience for consumers, and its nurses are truly the star of the show.

Retail 263
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Four Steps To Creating Collaborative GTM Playbooks

Forrester eCommerce

B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there is no one-size-fits-all playbook design because every organization is unique.

B2B 217
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Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?

Forrester eCommerce

In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Blog 409
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How to Maximize ROI of Your Composable Commerce Transformation

Join Orium , Bold , and MACH Alliance Ambassador Sree Sreedhararaj (SVP, CTO Sephora), for an expert panel exploring answers to common composable commerce questions like “How does it improve bottom line?,” “ How can it create revenue through an incremental implementation? ,” and “Is it right for my brand?”

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Cultureverse: Creating Virtual Experiences with Intention and Impact

Retail TouchPoints

The virtual experience is designed as a “choose your own journey” experience, where visitors can learn, network and simply enjoy the space, creating new opportunities for the retailer to blend “IRL” (in real life) and “IVL” (in virtual life) experiences.

Retail 264
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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Yet as more retailers turn to immersive customer experiences to create a competitive advantage, there is one major problem many are unprepared for: unreliable internet. According to Gartner , by 2025, 75% of enterprise-generated data will be created and processed at the edge.

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Get MACH Ready: Preparing Your Business for Digital Transformation

The report gives insights into: Garnering organizational buy-ins Creating a project timeline Approaching change management Steps for successful implementation Maintaining momentum post-launch Discover new ways to equip your business for a digital revolution.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

This session will cover: How to prepare your organization for the changes and challenges that come with digital transformation Gaining support for transformation from key stakeholders Creating a timeline, defining success, assessing your skills, and rallying your team for the journey ahead Navigating the complex, challenging, and growth-enabling path (..)

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Omnichannel Personalization: From In-Store to Online and Everything in Between

Experts from Bloomreach and Orium will teach you how to build seamless journeys with highly personalized interactions—across in-store, email, web, and more—by leveraging data at crucial touchpoints to create a unified customer experience. Watch now!

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Planning the Architecture of Your Modular DXP

By laying the groundwork and asking the tough questions, you can create a platform that’s built to last and integrate with other data systems, allowing you to leverage information across teams and build better experiences for customers.

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Evaluate Total Cost of Ownership in the Composable Commerce Era

This course will walk you through how to evaluate the TCO of a modular framework, looking at both the costs and the savings a curated headless tech stack can create. But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too.