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Beacon Technology: Shining A Light On Customer Experience

RTP blog

They proactively ‘listen’ for a signal when a customer is within a specified proximity to a beacon so that customer location data can be captured in store. There are many reasons why marketers and customer experience professionals are finding great use cases for beacon technology.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Looking for more spring ideas?

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5 Tips for Improving Your Omnichannel Customer Experience

Kibo

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

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A Complete Guide to App Monetization

Kissmetrics

Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Consumers download more than 200 billion mobile apps per year and spend over $140 billion within those apps. Charging for app downloads is the oldest trick in the book.

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