Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 217

Improvements Management Information Download 217

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 226

eCommerce Consumer Merchant Services Recommendation 226

Retail TouchPoints

MARCH 30, 2021

Zalora will leverage the Algonomy real-time Customer Data Platform (CDP) to unify customer interactions and activate personalized experiences online, as well as on mobile and via email, for customers in all seven countries where it operates.

Mobile 242

Mobile eCommerce Accessories Apparel 242

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 286

Retail Customer Data Customer Experience Social Media 286

Ecommerce Platforms

FEBRUARY 15, 2023

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

Social Media 183

Social Media Mobile Management Information 183

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 220

POS Customer Experience Customer Technology 220

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 245

Retail Customer Data Channel Arts 245

GetElastic

DECEMBER 7, 2017

The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This not only has advantages for loyalty, but can provide valuable data for several other purposes including target marketing and reducing shopping cart abandonment.”

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. Since these newer forms of checkout-less shopping can happen within merchant controlled environments, in-store experiences can be blended with online and mobile experiences.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Easily track mobile performance, overall ROI, and more.

Social Media 370

Social Media Customer Data Shopify Magento 370

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 249

Consumer Customer Experience eCommerce Technology 249

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 217

Improvements Retail Mobile Customer Experience 217

Digital Doughnut

APRIL 13, 2022

As a business owner, you might assume that owning a mobile app is solely for big brands, or that owning a mobile app for your business will cost you a fortune. On the contrary, it is quite easy to own a mobile app for your business. Find out more about the advantages a mobile app gives your business over your competitors.

Mobile 105

Mobile Customer Retention Customer Data Other 105

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization. The Gen Z Factor.

Mobile 309

Mobile Customer Data Recommendation Fashion 309

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Arts 246

Arts Mobile Customer Loyalty Customer Data 246

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 182

Customer Retail Information Consumer 182

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 237

Payment Services Retail POS Operations 237

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Rather than bombarding our members with thousands of great member deals, we focus on the most relevant offers based on their preferences and observed member data.

POS 251

POS Omnichannel Mobile Improvements 251

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment.

Customer Data 248

Customer Data Events Travel Management 248

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. Take a customer who browses through the men’s shirts category for a red-checked shirt. An agile infrastructure captures and ingests this clickstream/real-time data.

Multi-channel 208

Multi-channel POS Customer Data Mobile 208

Groove

MARCH 5, 2024

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. Klaviyo For eCommerce stores, Klaviyo is superior in terms of being a data-driven automation and email marketing platform because integrations are real-time and offer data backfill.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Groove

APRIL 16, 2024

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. When they’re asked to check on inventory, check out customers or look for products, they ask ‘Why can’t I do this on my phone?’

Multi-channel 312

Multi-channel Customer Experience Mobile Improvements 312

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 223

Small Business Retail Banking Retail Travel 223

Retail TouchPoints

JANUARY 25, 2023

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. and including attack path analysis can help reduce overall scope of the cardholder data environment (CDE). While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 320

Merchant Services Payment Services Mobile Payments Customer Data 320

Groove

NOVEMBER 17, 2020

Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. So, how does this help businesses build relationships with their customers? Data Science & Reporting. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 206

Outdoor Payment Services Omnichannel Customer Data 206

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 258

Omnichannel Customer Data Mobile Recommendation 258

UpSellIt

MARCH 13, 2024

By analyzing past sales patterns, website traffic, and customer behavior, brands can identify recurring seasonal trends and anticipate upcoming shifts in consumer preferences. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

Retail 228

Retail Social Media Consumer Channel 228

Retail TouchPoints

AUGUST 1, 2023

This downturn persisted even as ecommerce evolved into a mobile-first business over the decade. Equally alarming, they continue to make today’s and tomorrow’s decisions based on yesterday’s data, jeopardizing profitability with the potential of excessive or inadequate inventory. In 2019, it declined to 6.7% in 2022 amidst the pandemic.

Retail 235

Retail Shipping Costs eCommerce Consumer 235

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Today, many consumers open text messages fairly quickly once they notice the notification.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

OCTOBER 27, 2021

Attribution is as much of a data challenge as it is a marketing challenge. Customer journeys today often resemble a roller-coaster, with the customer’s interest rising and falling after every cross-channel impression, each accumulating a trail of data along the way before that final conversion. AI-Driven MTA at Scale.

Multi-channel 273

Multi-channel Games Retail Social Media 273

Kibo

MAY 17, 2021

CMOs are continuously focused on carrying out their company’s vision of acquiring, growing and retaining customers. The transformative power of big data can help them achieve this. To develop a winning marketing strategy, CMOs extract meaningful data points from every customer touchpoint, including mobile and social media.

Social Media 62

Social Media Mobile POS Point of Sale 62

Retail TouchPoints

JUNE 29, 2022

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. Use a video management system: Video analytics software gives you valuable data and insights into your footage.

Small Business Retail 254

Small Business Retail Payment Services Retail POS 254