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How to Use Beacon Data With Paid Search and Social Campaigns

Kissmetrics

By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. You can also use the data you collect to further tailor your messaging and improve overall reception. Users must consent to have their data tracked and stores.

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The Difference Between Collecting Data and Acting On It

Kissmetrics

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. Before the Information Age, data collection was a slow and arduous process. Customer Retention.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. Semrush’s PPC Toolkit. SpyFu’s PPC Research. Remember, any data you can find on your competitors is data your competitors can find on you. Ahrefs’ Site Explorer.

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How to Market Without Cookies

Kissmetrics

Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data. Sounds exciting?

Marketing 264
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How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. If you can’t quickly complete your data feed management, rest assured that Google Shopping can do it for you.

PPC 127
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How to Choose The Right Analytics Agency

Kissmetrics

In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect.

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How to Use Vanity URLs for Paid Ads

Kissmetrics

Custom URLs allow you to easily track where traffic originates and keep customer data, such as a coupon code or cookies. How to Create a Vanity URL for PPC Ads on Search Engines. Now that you understand the benefits of customized URLs, let’s talk about how to create them. Did they help improve your PPC ROI?

SEO 256