Retail TouchPoints

FEBRUARY 2, 2022

In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. How much data do I need to shift support and drive my overall pricing strategy?

Retail 236

Retail Recommendation Outdoor Customer Data 236

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 379

Shopify Live Chat Customer Data Information 379

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 154

Recommendation Apparel eCommerce Improvements 154

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 257

Small Business Retail Recommendation Consumer Customer Data 257

Retail TouchPoints

APRIL 17, 2024

It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers. Many retailers grapple with insufficient product data.

Social Media 290

Social Media B2C B2B Customer Data 290

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? trillion in value.

POS 248

POS Customer Experience Customer Technology 248

365 Retail

APRIL 3, 2024

Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. AI-powered retail with poor quality data Let’s take a closer look at what AI-powered retail experience with poor data quality could look like.

Customer 72

Customer Outdoor Customer Data Customer Experience 72

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 297

Recommendation Consumer Information Customer 297

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Optimizely

FEBRUARY 10, 2021

With an activated Customer Data Platform, like Zaius, brands have the ability to capture all the historical browsing and abandonment behavior of their shoppers and act on these behaviors with true 1:1 personalization. Want to learn more about how Zaius can help your brand grow by delivering relevance across the entire customer journey?

Gifts 195

Gifts Recommendation Shopify Reference 195

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 210

Customer Retail Information Consumer 210

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 325

Mobile Customer Data Recommendation Fashion 325

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment.

Customer Data 248

Customer Data Events Travel Management 248

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

Omnichannel 301

Omnichannel Customer Experience Accessories Customer Data 301

Optimizely

JULY 1, 2019

At the same time, every marketer is confronted by Martech vendors spouting off about the importance of being data-driven and the power of analytics. The irony, of course, is that it’s the data itself that is our challenge — not the desire to be data-driven. The right question is: Who needs to know the customer?

Customer Data 150

Customer Data Recommendation Customer Experience Marketing 150

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 331

Retail Customer Experience Technology Customer Data 331

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Ecommerce Platforms

MARCH 6, 2020

If your answer is yes, then investing in an artificial intelligence (AI) product recommender, like the AI Product Recommendations by EPICA, is the way to go. Make it easier for customers to find what they like. Analyze customer data to get a better understanding of your target audience. AI-Based recommendations.

Recommendation 104

Recommendation Shopify Merchant Services eCommerce 104

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. Or, at the very least, he would expect to see ‘red checked shirts’ showcased in the ‘Recommended for you’ section on his landing page. Features of Real-Time CDP.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Take E.l.f. Skin Rocks took a similar approach.

Improvements 243

Improvements Retail Mobile Customer Experience 243

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 276

Customer Retail Recommendation Fashion 276

Groove

SEPTEMBER 24, 2020

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations. That's right ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It has to be cross-channel.

Multi-channel 233

Multi-channel Retail Customer Experience Customer Data 233

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JANUARY 17, 2023

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

Customer 321

Customer Customer Data Other Marketing 321

Omnisend

SEPTEMBER 9, 2021

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce. At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 245

Consumer Customer Loyalty Customer Experience Recommendation 245

Retail TouchPoints

MARCH 24, 2022

This customized technology creates a digital 3D model of the customer’s feet that is used to recommend their ideal work boot size and any additional foot support. In a partnership between Red Wing and Superfeet , stores also will offer insole recommendations and the ability to purchase custom 3D printed footbeds.

Recommendation 254

Recommendation Technology Customer Data Information 254

Sailthru

APRIL 23, 2020

And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. Product recommendations are crucial to any retailer’s personalization strategy. Product recommendations are crucial to any retailer’s personalization strategy. Contextual Collaborative Filtering.

Recommendation 78

Recommendation Retail Download Customer Data 78

Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 264

Customer Customer Experience Customer Data Recommendation 264

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

UpSellIt

MARCH 13, 2024

By analyzing past sales patterns, website traffic, and customer behavior, brands can identify recurring seasonal trends and anticipate upcoming shifts in consumer preferences. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends. Looking for more spring ideas?

Marketing 129

Marketing Gifts Recommendation Clothing 129

Retail TouchPoints

MARCH 28, 2023

“We are thrilled to debut this market-first initiative, allowing our advertisers to reach Dollar General customers via Meta placements while utilizing our opted-in first-party data,” said Charlene Charles, Head of DG Media Network Operations in a statement.

Customer 285

Customer Customer Data Improvements Marketing 285

UpSellIt

AUGUST 23, 2023

By implementing personalized targeting tactics, you can effectively combat cart abandonment by delivering customized messages and incentives that motivate customers to complete their purchase. When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction.

eCommerce 127

eCommerce Recommendation Omnichannel Customer Data 127