Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The key is finding the right email marketing service.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 207

B2C Marketing Technology Customer Data 207

Optimizely

DECEMBER 3, 2020

Not all CDPs are created equally, but all CDPs start with the collection of your customer data. At Zaius, we believe that data collection starts with the first engagement a customer has with your brand, even if that customer is anonymous on the first touch. How do you take advantage of these learnings?

Beauty and Health 195

Beauty and Health Marketing Customer Data Sporting Goods 195

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Let’s dive in.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

FEBRUARY 9, 2023

In a sense Batteries Plus’ biggest challenge is the fact that is has no direct competitor — no other retailer does all the things Batteries Plus does, so its value proposition is somewhat opaque to consumers who have nothing to compare it to. As such, much of the company’s marketing is low-funnel. “We’ve

Customer Data 165

Customer Data Customer Omnichannel Electronics 165

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. Yet despite the complexities, an effective personalized approach to marketing is critical to success.

Small Business Retail 199

Small Business Retail Marketing Retail Social Media 199

Retail TouchPoints

MAY 30, 2024

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications. The advertising business also will include PayPal’s existing Advanced Offers platform, which uses AI to leverage customer data for better advertising results.

PayPal 229

PayPal Merchant Services Payment Services Consumer 229

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 268

Marketing Customer Loyalty Omnichannel eCommerce 268

Optimizely

JANUARY 21, 2020

As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively. It’s already likely on your mind. What is a CDP?

Marketing 195

Marketing Customer Data Social Media POS 195

Optimizely

FEBRUARY 5, 2021

In the meantime, I tune in for one other thing, well maybe several other things, and that is, of course, the commercials. Super Bowl ads are a marketer’s playground. Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data.

Marketing 370

Marketing Games Events Consumer 370

Kissmetrics

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

Marketing 260

Marketing Games Shipping Costs PPC 260

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Learn why CDP marketing is the future of commerce. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 19, 2021

The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. This was especially true when COVID-19 accelerated triggers resulting from life events that motivated more people to buy or upgrade homes and make other major life decisions.

Marketing 264

Marketing Retail Multi-channel Events 264

Retail TouchPoints

MARCH 8, 2021

Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing. How is your digital marketing impacting traffic to your store? Is your physical space incorporating digital signage and wireless POS systems?

Customer Data 249

Customer Data Customer White Paper Technology 249

Sailthru

FEBRUARY 5, 2020

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. When you ask for customer data, you should be crystal clear about why you’re asking. But how do you go about getting it?

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Groove

MAY 3, 2022

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. Use A/B testing to see which subject lines, CTAs, offers and more get the most engagement, and personalize emails using the data driven by the HubSpot CRM. We’re happy you’re here. Automation.

eCommerce Marketing 195

eCommerce Marketing Merchant Services eCommerce Marketing 195

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JANUARY 17, 2023

You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and dislikes, as well as what you have to offer each other. Over time, the relationship deepens, and you spend more time keeping each other happy. You meet for the first time, and there’s a spark.

Customer 307

Customer Customer Data Other Marketing 307

Retail TouchPoints

APRIL 5, 2024

From the above numbers, one can see that iGamers often engage daily with gambling and other sites, while retail shoppers are less likely to do so. A gaming site constantly interacts with its VIP customers, while retailers have intermittent interactions with their VIP customers.

Retail 276

Retail Games Leisure Multi-channel 276

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Pros: Multi-channel marketing capabilities.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. 12 webinar.

Webinar 200

Webinar Consumer Marketing Consumer Goods 200

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 366

Other Customer Customer Experience Customer Data 366

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 244

Omnichannel Marketing Social Media Channel 244

Retail TouchPoints

JUNE 22, 2021

Saks OFF 5TH Chief Customer Officer Rob Brooks will become President of O5. Marketing and merchandising for both businesses will be led by Saks OFF 5TH. The brick-and-mortar operations of Saks OFF 5TH’s, which consists of 105 stores, will become a separate entity called O5 and remain wholly owned by HBC.

Specialty Retailers 155

Specialty Retailers Other Apparel Department Stores 155

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 215

Small Business Retail Banking Retail Travel 215

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. For my birthday every year, I still receive a tangible gift card to my favorite retailers rather than getting one via email, although other businesses still resort to that as well. a jury summons. But what does it all mean? Image Source: Laura Dolan.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Optimizely

JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170

Omnisend

JUNE 7, 2023

The essential parts of ecommerce GDPR are: Get consent : A user must agree to be included in your marketing campaigns. Provide adequate protection : You must protect the users’ personal data adequately. 2 Obtain consent for data collection Always seek consent before collecting any customer data. Yes, you do.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

Retail TouchPoints

MAY 29, 2024

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.

POS 200

POS Merchant Services Point of Sale Department Stores 200