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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276
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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Although the technology has been steadily advancing for decades, recent availability of large language models (LLMs) that make AI platforms easy to use have convinced business leaders that AI insights for their employees can just be a question-and-answer interaction away.

POS 282
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Intelligent Retail Technology Investment.It’s All About People

RTP blog

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

Determining how and where to implement this technology to drive ROI remains a significant challenge. AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. The end result?

eCommerce 249
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 215
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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0 Prioritization is required by 6.3

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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

This can help you to reduce excess inventory costs and wastage of valuable resources while increasing your profitability. . By applying machine learning to your contact center, you can provide better support to your customers and resolve issues faster so they can get assistance when they need it most. . Operations.