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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Yet as more retailers turn to immersive customer experiences to create a competitive advantage, there is one major problem many are unprepared for: unreliable internet. To truly bring immersive experiences to life, retailers need to examine their tech stack closely. To help, retailers are transitioning to edge computing.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Scheduling your content also saves you from having to manually update your digital signage every time the season changes or a special event arrives. Instead, your scheduled content will appear automatically, allowing you to focus on serving your customers and furthering other strategies for boosting sales.

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience.

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5 Tips For Providing Better Customer Experience In Retail In 2022

Korona

Many companies now spend incredible amounts of time and money on improving their customer service and the overall customer experience at their store, whether it be online or brick-and-mortar. But there is a distinct difference between customer service and customer experience. And few are aware of this.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

Retailers come to us to brainstorm and create AI-enabled products and services that won’t just deliver new revenue and reduce costs, but instead will fully transform the customer experience. Kraemer speaks regularly at events such as Shoptalk, Design Thinking Conference, World Forum Disrupt and the IDSA International Design Conference.

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