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Social Media Meets Tulip Mania

Forrester eCommerce

A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). It’s a story straight out of the Sherwood Forest, with a stopover in Holland. As the saga continues to […].

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Mapping The Customer Experience in 6 Steps

Groove

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. 6 Steps For Mapping The Customer Experience. 6 Steps For Mapping The Customer Experience.

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Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Retail TouchPoints

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. For each creation shared, the Lego Group will donate a play set to a child in need through charity partners like Save the Children.

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What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

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7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.