RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

Retail TouchPoints

JULY 20, 2022

The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. Loyalty programs.

Omnichannel 266

Omnichannel Retail Mobile Social Media 266

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. A new customer experience study from J.D. Take retail banks and credit card providers, for example.

Customer 217

Customer Banking Customer Experience Social Media 217

Retail TouchPoints

JULY 24, 2023

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. According to a recent study from Airship, 78% of consumers are using retail apps the same or more often than they did last year. To break through all this noise, retailers must rely on personalization.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S.,

eCommerce 271

eCommerce Omnichannel Comparison Shopping Recommendation 271

UpSellIt

JULY 13, 2023

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. It takes a customer-centric approach, focusing on delivering a consistent and unified brand experience across all channels.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

JUNE 11, 2020

The study found that 65% of consumer and B2B buyers conduct digital research before they go to a physical store. Despite this near-universal belief, many e-Commerce sites lack the basic functionality customers expect. Both studies included respondents from the U.S., Sellers Minimize Upside With Poor CX. UK and Germany.

eCommerce 152

eCommerce B2B Toys B2C 152

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

Merchant Services 270

Merchant Services Payment Services Financial Services Omnichannel 270

Smile.io

OCTOBER 14, 2020

It’s go digital or face demise in a post-pandemic world That’s also why monitoring e-commerce trends is more important than ever before to ensure your digital experiences are up-to-date and relevant. Customers Prioritize Experience Over Product or Service Customer experience is the new battlefield of e-commerce.

Customer Experience 53

Customer Experience eCommerce Customer Social Media 53

Retail TouchPoints

AUGUST 25, 2023

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 244

Retail Social Media Consumer Channel 244

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. An impressive portfolio.

Marketing 361

Marketing Social Media SEO Workshop 361

Retail TouchPoints

SEPTEMBER 21, 2021

You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted. Building Loyalty with Connected Consumer Experiences. Closing the ‘Phygital’ Service Gap: How to Create Connected Customer Experiences.

Payments 236

Payments Payment Services Customer Experience Social Media 236

Retail TouchPoints

SEPTEMBER 11, 2020

Bentzen said YOTTAA , a cloud-based acceleration platform for e-Commerce, helped The Company Store maintain an optimal customer experience despite a traffic surge. “We’re And we have numerous other partners, including social media sites.”. where she studied the behaviors of the luxury consumer.

eCommerce 168

eCommerce Customer Experience Shipping Costs Mobile 168

Smile.io

MARCH 7, 2023

While Tim Hortons’ former program did have a dedicated mobile app it had several layers of complexity that didn’t add to the customer experience. Along with double points days, Tims Rewards engages customers with other mobile gamification techniques.

Games 61

Games Events Mobile Social Media 61

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 283

Merchant Services Customer Payment Services Social Media 283

ROI Revolution

JULY 18, 2022

While mobile reigns in terms of traffic and impressions, when it comes to conversion rates, desktop is king. for mobile. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Content and images in promotional emails and newsletters that you send to your customer database.

Payments 146

Payments eCommerce Mobile Shopping Carts 146

Kibo

DECEMBER 14, 2021

This generation is also considered more digital than any before it, with more than 86% of millennials citing online shopping as their preferred buying experience. Another study found that millennials make 54% of their purchases online and that millennials like to compare product features and prices.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Retail TouchPoints

AUGUST 9, 2022

It’s a phrase commonly used among executive leadership teams wanting to strike the perfect balance between personalized experiences and incremental growth. Thomas, who studies global commerce trends, noted that while some consumers actively seek out global brands, others are simply looking to meet a specific need.

eCommerce 289

eCommerce Consumer Social Media Customer Experience 289

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 303

Retail Customer Data Customer Experience Social Media 303

Retail TouchPoints

OCTOBER 17, 2023

AI-First Customer Service is the Future AI transforms both the cost and quality of the customer experience through the phone. Generative AI is helping companies make great strides in these channels to make the experience more human-like, more accurate, and more intelligent — with the least amount of effort.

Customer 263

Customer Multi-channel Channel Customer Experience 263

Kissmetrics

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. They spend countless hours experimenting and learning everything there is to know so you don’t have to. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

JANUARY 26, 2021

As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. These include: Screenshare on mobile. Once you launch it, you have the option to create a server for gaming, friends, or a study group. However, that’s not where the benefits of customer experience end.

Channel 316

Channel Games Download Social Media 316

Fabric Blog

APRIL 22, 2024

The influence of AI and evolving social media shopping trends are accelerating the rate of change in the retail industry. As proof, Forbes lists the “rise of AI” and “social commerce” as two of the four major trends shaping retail this year. Aligned to our core philosophy, fabric OFL is managed by configuration, not code.

Social Media 52

Social Media Merchant Services Order Fulfillment Webinar 52

Ecommerce Platforms

NOVEMBER 3, 2022

From engaging with customers to creating a social media presence to managing inventory, read on to learn how to ready your business for Black Friday. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. Over the past three years, eCommerce website traffic from social media tripled !

eCommerce 104

eCommerce Social Media Multichannel Beauty and Health 104

Kibo

MAY 17, 2021

To develop a winning marketing strategy, CMOs extract meaningful data points from every customer touchpoint, including mobile and social media. However, they are challenged with cutting through the data noise to find what makes their customers tick. The transformative power of big data can help them achieve this.

Social Media 62

Social Media Mobile POS Point of Sale 62

Kibo

JUNE 10, 2021

This may include a brand’s website, social media accounts, mobile app, or physical stores. It also delivers personalized experiences by unifying data collected across touch points. . A unified commerce approach places the customer squarely in the center of the buying journey. Download the findings. Click Here.

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Kissmetrics

MARCH 30, 2018

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

ESW

AUGUST 6, 2018

eCommerce has brought the shopping experience to their fingertips via computers and mobile devices, completely changing the way consumers shop. Mobile is Blurring the Line Between Online and Offline Shopping. The rise of mobile shopping has blurred the line between the physical store and the online experience.

eCommerce 110

eCommerce Customer Social Media Mobile 110

Sailthru

SEPTEMBER 4, 2018

We identified more than 50 attributes of the customer experience across email, web, mobile, digital advertising, direct marketing, in-store, and social media for evaluation. Nearly every retailer in the study had some kind of product recommendations on their site. The research behind the index was expansive.

Mobile 68

Mobile Recommendation Social Media Improvements 68

iVend

DECEMBER 13, 2022

In fact promotions literally have a ‘feel-good factor’, with a study showing that recipients of a voucher had a 38% ++ increase in their oxytocin levels! Step 3 – Information The most direct way to let customers know about a promotion is to send the offer to them as a digital coupon.

Gifts 95

Gifts Retail Technology Social Media 95

Kissmetrics

NOVEMBER 6, 2020

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. This is why understanding app store optimization is so crucial.

Download 249

Download SEO Mobile Improvements 249

Smile.io

JANUARY 4, 2024

Stumptown Coffee encourages customers to pick up where they left off Choose an onsite tool to share your messages (this could be website popups , upsell apps, automated chatbot messages, or website banners). 5 Ecommerce Personalization Tactics to Start Today Today’s shopper wants a personalized experience. Jonathan Roque 3.

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Retail TouchPoints

MARCH 25, 2021

There’s another benefit to the wealth of first-party data retailers already have at their fingertips — the ability to create the kind of personalized experiences consumers now demand. In a study from Liveclicker and Sailthru, 62% of respondents said it’s important that brands personalize their retail experience online and in-store.

Retail 264

Retail Consumer Social Media POS 264

Inflow Insights

OCTOBER 14, 2021

Mobile-first indexing is now Google’s default for all websites. If you want to increase your discoverability in the search engine results pages (SERPs), you need to maximize your desktop and mobile design and speed. People tend to start shopping on mobile devices and complete their purchase on desktop. Integrate live chat.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Sailthru

SEPTEMBER 18, 2019

This feature lets customers take a picture with their camera or smartphone or upload an image to see if Wayfair sells a similar item. In addition to creating a better customer experience, the visual search engine provides Wayfair with data that gives them insight into customer behaviors and preferences.

Home Furnishings 60

Home Furnishings Retail Customer Experience Mobile 60

GetElastic

JULY 20, 2017

Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%. It’s a change in mindset and tactics.

Customer Experience 140

Customer Experience Technology Social Media Demo 140