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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Shinola and Filson will modernize their in-store experiences with mobile POS, order management and store inventory solutions from NewStore. Both retail brands are owned by Bedrock Manufacturing ; Filson is known for high-end outdoor clothing and accessories, and Shinola offers products including timepieces, leather goods, jewelry and audio.

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Why the Future of the Mall is All About ‘Blend Spaces’

Retail TouchPoints

EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.” There’s a great outdoor retail center in Long Beach, Calif.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.

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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Retail TouchPoints

Brooks Running has joined forces with Outside Interactive , a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country.

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

She noted that the concept of “partial de-malling,” which could include integration of outdoor spaces for walkable plazas and eating areas, food carts/trucks, skating rinks, miniature golf courses and the like, all will contribute to the experiential and entertainment value of a trip to the mall.

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Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Retail TouchPoints

Immersive content can also center around a cause that customers and the company support. For instance, an outdoor clothing brand welcomes visitors to its homepage with an invitation to match their volunteer skills with an environmental group. More Immersive Experience Opportunities.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Invest in Your People .