Remove Customer Experience Remove Omnichannel Remove Point of Sale Remove Tools
article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

article thumbnail

Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. It was fraught with opportunities to disappoint a customer,” Larocque said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. Benefits for Retailers 1.

article thumbnail

Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

The platform’s microservices-based design and open architecture can accommodate new tools and services, allowing retailers to quickly adapt to shifting customer and business demands. “In In recent years, what constitutes a great retail experience has changed dramatically,” said Ron Edwards, COO of Cole Haan in a statement. “Our

article thumbnail

6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Trend 2: Technology will Elevate Omnichannel Performance and Key Value Props Nearly two-thirds ( 63% ) of respondents to Retail TouchPoints’ annual Store Design & Experience Survey shared that better integrating technology into the experience was a top priority for them in 2023. customer experience).

article thumbnail

How Hot Topic and Lamps Plus Mastered Inventory Management and More

Retail TouchPoints

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. For our customers it’s all about breadth.” Hot Topic has found that predictability — not necessarily speed — is among the most important aspects of the customer experience.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.