Ecommerce Platforms

MARCH 5, 2017

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Studies show that ecommerce customers actually care about the type of customer service they receive. What else do you customers want from social media support?

Social Media 136

Social Media Customer Multi-channel eCommerce 136

Retail TouchPoints

MAY 1, 2024

Emotional connection: One study found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to, compared to less than half (49%) of consumers with low emotional engagement. Understanding these behavioral motivations and responses is key to creating impactful in-store moments.

Technology 288

Technology Arts Payments Customer Loyalty 288

Smile.io

APRIL 15, 2024

  Poor use of social proof and user-generated content like social media posts and reviews.  A recommendation from a peer is always more trustworthy, making referrals a great acquisition tool that converts.  PetSmart did this through social media posts, email communications, and on-site messaging. 

Social Media 71

Social Media POS Gifts Events 71

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. Social Media Creates a Blueprint for Future Innovation. means these habits won’t be one-to-one translations, but social media habits can still serve as a valuable jumping-off point.

Social Media 278

Social Media Channel Technology Travel 278

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

APRIL 18, 2023

Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1]. Nearly a third of Americans buy something based on an influencer recommendation at least once a week [ 4 ]. Influencers have incredible, well, influence.

Merchant Services 286

Merchant Services Payment Services Social Media Retail 286

Groove

JUNE 9, 2021

Incentives include anything that your target audience finds valuable, such as a special first-time discount, an entrance into a giveaway, a free downloadable piece of content like a video course or case study, a checklist and so much more. 90% of all marketers have said that social media has increased exposure. Use Automation.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Similarly, 46% of Americans think they are better because they can interact and socialize with their friends more easily while shopping.

Social Media 306

Social Media Retail Events Channel 306

Kissmetrics

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

Smile.io

APRIL 25, 2023

recommends aiming for 10% of customers in your top VIP tier to create exclusivity. The social status associated with joining this elite group leads to the most effective form of motivation. Just look at how many people are bragging about their VIB Rouge status on social media outlets like Twitter.

Recommendation 59

Recommendation Social Media Events Customer Retention 59

Groove

NOVEMBER 12, 2020

We recommend creating buyer personas to account for the various personalities of your audience. We strongly recommend following up with customers post-purchase to see if your products/services met or exceeded their needs. Also, dedicate time to see how your customers are talking about your brand on social media.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Kissmetrics

FEBRUARY 23, 2021

Social media is a noisy place. What does this mean for the future of social media and digital marketing? It’s where your core audience hangs out, and their attention isn’t fragmented like it often is on larger social media sites. As an author, it pays to be active on a site like Goodreads.

Social Media 266

Social Media Books Hobbies Other 266

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. Consumers tend to place the most trust in recommendations from people they know. According to a study by Tomoson , influencer marketing yields a $6.50

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

JULY 24, 2023

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

Retail TouchPoints

AUGUST 3, 2023

Consumers increasingly distrust corporations , the media and studio-produced ads. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies. As a result, brand loyalty is at an all-time low.

Marketing 246

Marketing Retail Social Media Consumer 246

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Social Media 290

Social Media Games Fulfillment Events 290

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Retail TouchPoints

JANUARY 4, 2023

The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. By developing a 360-degree view of a customer with an integrated AI tool, retailers can instantly make recommendations to customers based on a wealth of customer data. Personalization goes beyond discovery, as well.

eCommerce 297

eCommerce Omnichannel Comparison Shopping Recommendation 297

Kissmetrics

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? The results are equally impressive on social media.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Wiser

APRIL 24, 2023

Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews. Furthermore, 85 percent of customers say that they trust online reviews as much as personal recommendations.

Customer 157

Customer Social Media Consumer Recommendation 157

Kissmetrics

OCTOBER 14, 2021

Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. Start Early to Benefit More.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. Social Media Integration.

SEO 355

SEO Social Media Improvements PPC 355

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Now you know my top recommendations.

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

SEPTEMBER 17, 2021

Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams. Send social proof a few days later, such as a case study or short review. Specify the social media platform. Strategy #3: Automate Direct Messaging Responses.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. That’s because nearly everyone uses email—and there are no algorithms to deal with like in social media. Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

SEPTEMBER 30, 2021

Thanks to social media, opinion platforms and online review forums, brands have access to the consumer mind like never before. This translates into product recommendations that improve customer experience and loyalty, differentiation and revenue. NLP: The New Frontier in Product Personalization.

Consumer 296

Consumer Social Media Improvements Customer Loyalty 296

UpSellIt

JANUARY 13, 2022

Recommendations. Recommendations. Recommendations. This doesn’t mean your brand needs to be active on every channel, however, you should be present on relevant social platforms so your brand is accessible past your website. Recommendations. Recommendations. Consider a technology partner like UpSellit.

Marketing 134

Marketing Social Media Recommendation Channel 134

Inflow Insights

FEBRUARY 5, 2020

We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Our #1 focus is growing our client’s stores, but when our team has the opportunity, they will document the results of their work in case studies. Reading them is optional (but recommended).

SEO 176

SEO eCommerce Social Media Mobile 176

Retail TouchPoints

JUNE 27, 2022

They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. Studies indicate that 49% of online shoppers rely on influencers while making purchasing decisions. Still, these influencer recommendations do not come cheap.

Retail 288

Retail Recommendation Games Consumer 288