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Wireless 5G Revolutionizing Retail

Retail TouchPoints

What does having a network that can offer high speed and low latency really mean for retailers, and how can they take advantage of it? Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. 5G can Drive Consumer Engagement.

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Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store

Retail TouchPoints

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the use of voice recognition technology. Consumer preference for contactless retail experiences is expected to remain the norm post-pandemic.

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During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

Retail TouchPoints

Retail crime was a hot topic throughout 2023, and it’s easy to see why. According to the National Retail Security Survey, losses attributed to retail theft rose to $112.1 Cracking down on retail crime isn’t just about stopping thieves anymore. billion in 2022, up from $93.9 It’s about keeping employees and shoppers safe.

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point. Its simplicity works for the retailer and customer alike.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

For the retail sector specifically, it combines shopping, marketing and customer service to allow consumers to make purchases, ask questions, set up returns, give feedback, and much more — all from the comfort of their favorite online platforms, like WhatsApp and Instagram.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.