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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 263
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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. The WWDC keynote?

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there.

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Iconic US Fashion Brand

ESW

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. One of the brand’s key requirements was an omnichannel solution that would leverage SKUs held in-store, in addition to their warehouses.

Fashion 60
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Exclusive Q&A: At J.Jill, #Customerobsessed is Much More Than a Hashtag

Retail TouchPoints

J.Jill has achieved levels of customer loyalty that other retailers can only aspire to. The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years.

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4 Strategies for Picture-Perfect Product Drops

ESW

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

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4 Reasons to Make Event Sales Part of Your Marketing Strategy

ESW

Sales events have been a staple of the retail sector for over a century. That’s not to say they are old fashioned, though. Here are four reasons to start hosting flash and event sales if you’re not doing so already. Startups may even wish to use event sales to focus on user acquisition at the expense of profits.

Events 78