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[eCommerce 2021] A Step-by-step Guide to Customer Retention

lateshipment

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Leverage email marketing.

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How to Choose The Right Local SEO Agency

Kissmetrics

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. Your conversion rates are higher, advertising is cheaper, and your return on marketing investment is better. 7 Characteristics of a Great Local SEO Agency. Do you know how to choose the right agency?

SEO 271
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

PPC 113
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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market.

eCommerce 130
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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The Nuts and Bolts of Scaling for Marketing

Omnisend

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142