Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

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Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Retail TouchPoints

JANUARY 11, 2021

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. Consumer packaged goods companies have traditionally reached their customers through retail stores and e-commerce sites.

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365 Retail

JUNE 5, 2024

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. In this blog, we will dive deep into customer loyalty programs to help you understand how they work and how you can create your own, so read on!

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Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. To break through all this noise, retailers must rely on personalization.

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Retail TouchPoints

MARCH 25, 2022

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future. Are you Listening? Rather, they visit the store around the corner.

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Retail TouchPoints

AUGUST 17, 2023

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption. These businesses find themselves at a demanding intersection.

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365 Retail

JUNE 5, 2024

Meeting and exceeding customer expectations is the main objective for all professionals in the hospitality industry, but the process is rather intricate as there are many pieces to the puzzle and the rules of the game keep changing. It’s a well-known fact that customer needs and expectations are evolving at lightning speed these days.

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365 Retail

APRIL 3, 2024

Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. AI-powered retail with poor quality data Let’s take a closer look at what AI-powered retail experience with poor data quality could look like.

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Groove

MARCH 5, 2024

For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email. Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. By 2026, eCommerce sales will skyrocket to almost $7.5

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365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.

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Retail TouchPoints

SEPTEMBER 10, 2021

A recent Clarus Commerce study found that 68% of shoppers believe their loyalty is more difficult to maintain than ever before. Clarus Commerce has acquired digital engagement solution provider PrizeLogic in a deal that aims to combine both companies’ core competencies and proprietary technologies.

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Retail TouchPoints

AUGUST 24, 2022

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

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Liveintent

OCTOBER 24, 2022

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. Google ran a study to see how many channels a woman used to buy a pair of jeans.

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RTP blog

SEPTEMBER 17, 2018

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

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Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. By using high-quality images and videos of products, customers are drawn closer.

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FastSpring

SEPTEMBER 9, 2020

In that case, you need to do some more research to truly understand who your customer is. And one of the best ways to get to know your audience is to create a customer profile. There are a lot of different names for customers profiles—buyer personas, customer personas, audience personas, marketing personas, etc.—but

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Omnisend

MAY 30, 2021

Understanding customer behavior is essential for any merchant. The right customer data can help drive your buyers to make more personalized purchase decisions—and this is where behavioral segmentation comes into play. Omnisend’s studies have revealed that custom automation can yield incredibly high open and click-through rates.

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Retail TouchPoints

MARCH 9, 2022

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue.

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Retail TouchPoints

DECEMBER 27, 2021

Check out our special report Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World. Close to 80% of buying consideration now happens before anyone speaks to a salesperson, according to a Cisco study cited in a report from the CMO Council. Using First-Party Data to Have a ‘Genuine Impact’.

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Retail TouchPoints

JULY 5, 2022

Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.

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Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction.

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Onilab User Guides

DECEMBER 21, 2018

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Cardholder data breach will make you liable for damages.

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RTP blog

APRIL 16, 2018

What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. Done properly, this approach should result in better conversion rates than campaigns based on less specific data.

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Retail TouchPoints

MARCH 9, 2023

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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Smile.io

NOVEMBER 10, 2021

The most important people to any brand should be the ones they are trying to reach: their customers. Customer analysis tells you who your customers are and what influences their decisions. Key metrics related to your customers can give you critical insight into why your sales figures are in their current state.

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Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

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Consumer Food and Beverages Beauty and Health Toys 289

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. Building customer loyalty requires a strong relationship based on trust.

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Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. Building customer loyalty requires a strong relationship based on trust.

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Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

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UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. Ecommerce personalization tailors the online shopping experience to individual customers based on their preferences, behaviors, and characteristics.

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GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

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GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

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Omnisend

JUNE 15, 2021

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . Engage with customers at different stages of the lifecycle. Reading Time: 7 minutes.

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Retail TouchPoints

AUGUST 11, 2021

From supply chain and labor force disruptions to strict social distancing protocols, online and brick-and-mortar retailers alike have been forced to adapt their businesses practically overnight in order to retain customer loyalty and compete in the evolving digital economy. Tips for Meeting PCI DSS Compliance.

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Retail TouchPoints

APRIL 4, 2024

In fact, a Coresight Research study indicates that most buyers max out at just five to six networks. That’s how you determine if an ad truly drove value or if it was coincidental, like handing the customer a coupon for milk at the cash register when they already have the carton in their hand.” The culprit?

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