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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” The fashion brand’s Prince Street store in SoHo, New York City, is outfitted with a digital mirror, powered by Zero10 , to drive customer engagement and inspire them to have some fun with Coach’s Tabby bag.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Common missteps that mismanage customer expectations include inaccurate online product descriptions, low-quality images, lack of inventory visibility or accuracy and inadequate sizing details. This approach — where customers are refunded without being required to return an unwanted item — has its place, but it’s not a blanket solution.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Stitch Fix Taps Amazon Fashion Alum for Product and Technology Role

Retail TouchPoints

In this role, Bacos will work to better utilize Stitch Fix’s data science capabilities and stylist expertise as a way to improve personalization efforts, forge better relationships between stylists and customers, and unlock new growth opportunities for the business. Bacos’ emphasis on growth connects to Baer’s priorities as a still-new CEO.

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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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QVC, Selma Blair and Isaac Mizrahi Launch Accessible Fashion Line

Retail TouchPoints

QVC has launched an accessible fashion collection, designed by Isaac Mizrahi, inspired by QVC Brand Ambassador for Accessibility Selma Blair and developed via collaborative efforts with the disability community. The collection’s first assortment, which debuts on QVC on Oct. 6, 2023 at 1 p.m.

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Rakuten Offers Members Early Access to New York Fashion Week Designs

Retail TouchPoints

Rakuten has returned to New York Fashion Week and is offering its members exclusive items for pre-sale from the runway shows of designers Prabal Gurung , Sergio Hudson , Patricia Bonaldi ( PatBO ) and Rachel Scott ( Diotima ). The items will be revealed in the designers’ respective shows during NYFW, which kicks off Feb.

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