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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

In the race to decode user intent sans cookies, gen AI emerges as a game changer. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience.

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What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app.

Retail 294