Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app.

Retail 317

Retail Customer Loyalty Games Reference 317

Groove

JANUARY 30, 2019

eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. As a result, customer loyalty programs help to increase retention and lifetime value. Every time a customer makes a purchase, they will earn points. Point Program. Spend Program.

Customer Retention 265

Customer Retention eCommerce Customer Customer Loyalty 265

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. AI will summarize reviews.

Retail 290

Retail Mobile Consumer Operations 290

Retail TouchPoints

APRIL 15, 2024

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. While the games reflect several of the tests done during an eye exam, they are not meant as an official evaluation or assessment of a person’s visual health or eye function.

Games 130

Games Accessories Fashion Recommendation 130

Retail TouchPoints

JANUARY 19, 2024

The lab will explore the potential of newer fulfillment methods like drones, as well as monetizing virtual experiences that can put CPG and retail brands in front of the next generation of customers. Shipt had added a Hosting Hub with curated lists of trending products for barbecues and other get-togethers in June 2023.

Fulfillment 147

Fulfillment Games Recommendation Operations 147

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing.

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

Social Media 289

Social Media Electronics Accessories Clothing 289

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

lateshipment

OCTOBER 9, 2023

Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). This gives you uninterrupted access to data that you can use on customers to re-target them.

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Retail TouchPoints

APRIL 17, 2024

In the race to decode user intent sans cookies, gen AI emerges as a game changer. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

JUNE 27, 2022

How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales? Frontline sellers hold powerful influence over customer purchasing behavior. Still, these influencer recommendations do not come cheap. So what’s the plan?

Retail 289

Retail Recommendation Games Consumer 289

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. And this is where AI is poised to be a game changer. The potential for deepening customer relationships and boosting revenue is immense.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

JUNE 12, 2023

Walmart uses it to analyze what customers are buying and adjust inventories and supply chains automatically. Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. It reduces costs, waste and errors and increases profits and customer satisfaction.

Retail 288

Retail Technology Games Recommendation 288

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Retail TouchPoints

MAY 27, 2022

A pilot program at a European retailer tested a game focused on a specific product knowledge area strategically chosen to sell new Bosch and Siemens high-end washing machines. Equally important, the associates gave positive feedback, saying the training improved their ability to recommend products to customers.

Electronics 289

Electronics Consumer Electronics Games Point of Sale 289

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.” Amazon set the bar.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

FastSpring

JANUARY 26, 2024

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level.

Customer 144

Customer Payment Services Payments Other 144

Omnisend

MAY 12, 2020

. “Thank you for your order” isn’t the end of the customer journey—it’s just a step within it. The modern-day customer journey is far from linear, and the truth is, it never really ends. It takes multiple touch-points across several channels for a customer to make a purchase.

Customer 157

Customer Recommendation Shipping Costs X-cart 157

Forrester eCommerce

DECEMBER 4, 2021

Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What salesperson doesn’t love a great contest? on a public […].

B2B 195

B2B Games Recommendation Customer 195

Retail TouchPoints

SEPTEMBER 27, 2023

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . Why spend money on virtual products? .

Customer Loyalty 80

Customer Loyalty Customer Games Multichannel 80

Smile.io

AUGUST 25, 2023

From a branded explainer page, clever VIP tier names, and on-theme language such as “Rewards Designed For You”, customers know the loyalty program is closely aligned with the brand values. Customers not only get to show off their artwork to a like-minded community and inspire others—they get rewarded for doing so!

Customer Loyalty 77

Customer Loyalty Beauty and Health Food and Beverages Customer 77

365 Retail

FEBRUARY 23, 2024

A cornerstone of the store is the Outdoor Concept, designed to assist customers in selecting the ideal outdoor footwear through tailored recommendations. A collaboration with Strava provides Sports Direct customers with a 60-day complimentary trial, granting access to local hiking trails.

Outdoor 62

Outdoor Games Sporting Goods Accessories 62

lateshipment

OCTOBER 11, 2023

There’a really is no better feeling than giving – and we hope this feel-good campaign puts a smile on our customers’ faces this festive season.” Gamify the Shopping Experience - Target Gamification is a strategy through which a brand can increase customer engagement and loyalty. This created a sense of FOMO among the customers.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Retail TouchPoints

SEPTEMBER 13, 2021

Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase.

Games 276

Games Improvements Operations eCommerce 276

lateshipment

MAY 21, 2021

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Retail TouchPoints

MAY 5, 2023

Beautyque NYC aims to bring beauty retail to the next level by offering immersive, personalized experiences to its customers no matter where they are — through both its immersive 3D virtual store and brick-and-mortar pop-ups. Beautyque keeps up with its customers’ demands in multiple ways. Beauty and beauty brands are very personal.

Technology 279

Technology Events Games Customer 279

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing.

Social Media 290

Social Media Games Fulfillment Events 290

Groove

JULY 16, 2020

Increase revenue and build customer loyalty with this marketing strategy. RetailDive defines gamification as " elements of play and common game mechanics such as points, badges, and other incentives in nontraditional contexts in order to affect behavior." This strategy helps to engage users and increase the time spent on your page.

eCommerce 259

eCommerce Social Media Recommendation Games 259

Optimizely

FEBRUARY 5, 2021

You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. Everyone enjoy the game this weekend and be safe! The possibilities are endless.

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

OCTOBER 29, 2021

As shoppers were content with receiving customer service in real time from human retail assistants, chatbots and AI-powered virtual assistants were relegated to basic CX tasks such as recording customer feedback or for advertorial push notifications. Even in 2019, 90% of all retail purchases took place in physical stores.

Customer Loyalty 258

Customer Loyalty Recommendation Supplies POS 258

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Ecommerce Platforms

AUGUST 22, 2022

Are you considering adding a customer support module to your online store? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. Customer Self-Service Portal.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Klaviyo

DECEMBER 1, 2017

One of our customers, a major Australian shoe retailer activated a mobile popup. It’s difficult to recommend a specific technique. The post Why mobile popups are still part of the game appeared first on Klaviyo. A mobile popup on Fast Company. A mobile popup on Timberland’s e-shop. Because they work! We call it a tab.

Mobile 121

Mobile Games SEO Shipping 121

Retail TouchPoints

SEPTEMBER 8, 2021

The result is not only more satisfied customers, but more loyal ones. . Raj De Datta: For 10 or 15 years we’ve been hearing about “customer-centricity.” The winners [in ecommerce today] don’t stop at what the customer is looking for. He shared some of his findings with Retail TouchPoints.

eCommerce 241

eCommerce Customer Books Payment Services 241

Store Growers

APRIL 13, 2023

In this article, I’ll explore the power of custom segments targeting. Get ready to revolutionize your targeting game! What Are Custom Segments (Previously Custom Audiences) in Google Ads? Custom segments are probably the best segment in Google Ads because it allows you to define the criteria for targeting users.

Customer 91

Customer Outdoor Definition Marketing 91

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. Screenshare allows you to communicate, watch videos, and, of course, play games. This aids conversation flows, and it’s of obvious benefit to businesses that want to respond to customer queries. Here, you can further customize your settings.

Channel 316

Channel Games Download Social Media 316