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Exclusive Q&A: Queer Executive Seeks Genuine Corporate Support, not ‘Rainbow-Washing’

Retail TouchPoints

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. Are there bottom-line benefits?

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Understand the Luxury Customer. What Qualifies as a Luxury Brand? Not any more.

Marketing 363
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What are Influencers: Types, Examples & How Much They Make

Kissmetrics

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Results include both new and pre-owned options, and customers can filter their search across stores by color, size, features, customer ratings, store availability and shipping options. Touted as an upgrade over conventional search engines, the new search tool is available on the Klarna App and on Klarna.com.

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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. To harness the real power of TikTok, brands need to understand how it is changing the dynamics between their businesses and customers.

Consumer 246
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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. You don’t own your audiences; you rent them. .

Channel 195
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How to Promote Your Small Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.