Optimizely

FEBRUARY 8, 2018

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. This retail strategy comes with plenty of advantages, but it also has its challenges.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Groove

APRIL 16, 2024

A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity. Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

Social Media 147

Social Media Multi-channel Gifts Fashion 147

Groove

MARCH 8, 2024

Business owners can optimize their marketing strategies and make data-driven decisions using Omnisend's insights and visual reports. Its comprehensive features can help any business drive sales, build strong relationships with customers, and enhance the customer's overall experience.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 257

Games Social Media Multi-channel Consumer 257

Retail TouchPoints

JUNE 30, 2023

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction.

Customer 223

Customer Workshop Gifts Multi-channel 223

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. So how can you effectively incorporate multichannel commerce into your strategy? It’s not true.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Social Listening Tools.

Social Media 187

Social Media Marketing Article Management 187

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands. Highly cost-effective and accessible.

Social Media 52

Social Media eCommerce Marketing POS 52

BigCommerce

SEPTEMBER 28, 2017

A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. When it comes to customer service these days, ecommerce businesses are expected to deliver the highest quality experience. This is no surprise.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

Social Media 254

Social Media Multi-channel Customer Loyalty Shopify 254

Algopix

JANUARY 22, 2024

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

In this article, we’ll delve into the strategies retailers employ to win shopper’s interest during the holiday retail sales frenzy. Personalized Shopping Experiences: In the age of data analytics, retailers are leveraging customer information to personalize the shopping experience.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Algopix

NOVEMBER 6, 2023

One strategy that has become increasingly important in this pursuit is multi-platform analysis. These platforms offer a vast customer base, streamlined logistics, and access to a global market. This is where multi-platform analysis becomes a critical strategy for success. What Is Multi-Platform Analysis?

Multi-channel 117

Multi-channel eCommerce Order Fulfillment Social Media 117

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Through a stellar content strategy. Creating a content marketing strategy for eCommerce can often be overwhelming. How to Create a Content Strategy for eCommerce.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 271

Multi-channel Games Retail Social Media 271

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

lateshipment

AUGUST 31, 2023

People address different pain points to attract customers and customers are overwhelmed with choices. Gen Z vs the Millennials vs the Gen X An average working-age person consumes social media 2 ½ hours per day. And with the holiday season coming right up, it’s time to strategically market to your customers.

Consumer 130

Consumer eCommerce Social Media Payment Services 130

SellBrite

JANUARY 5, 2018

Creating a seamless customer journey is the key to generating recurring sales. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better the experience, the higher chance you have of landing higher lifetime value customers. First, they land on your website.

Omnichannel 149

Omnichannel eCommerce Customer Multi-channel 149

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Fabric

DECEMBER 6, 2023

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitive.

Omnichannel 130

Omnichannel Multi-channel Retail eCommerce Platforms 130

BigCommerce

JULY 2, 2018

It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year. Never forget to email customers. Meet your customers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Algopix

APRIL 14, 2024

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 77

Customer Loyalty Customer Jewelry Social Media 77

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 257

Retail Social Media Multi-channel Channel 257

Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

Social Media 147

Social Media Books Fashion Consumer 147

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Kissmetrics

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

BigCommerce

SEPTEMBER 12, 2017

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. It’s a complex process, and it’s why omni-channel selling is so important. Both BigCommerce and Square exist to make shopping easier and more enjoyable for both sellers and customers, whatever the platform.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

BigCommerce

JULY 25, 2017

Below are 33 of the ecommerce strategies –– which are really just stories –– that have inspired me, from 12 of some of my favorite brands (innovating their way to crazy success). Video is a major part of his ecommerce strategy. Ecommerce Strategies from BombTech Golf. Sully staretd with just his phone and Facebook Live.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

365 Retail

AUGUST 25, 2023

To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. What’s great about collabs is that we’ve seen a lot of organic content shared, not by us as a brand but by real customers and then the real bathroom experiences with those products.

Social Media 52

Social Media Multi-channel Supplies Beauty and Health 52