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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Sporting Goods : 10% vs. 6%. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics. Global digital sales topped $1.1

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Merchandising Strategies to Boost Your Online Sales

ROI Revolution

Not only does this make for a better shopping experience and higher customer loyalty, but it will help to alleviate unnecessary friction during the buyer journey. Online retailer Better Baseball uses inline banners to direct customers to chat with an expert if they have questions about a specific product or collection.

Arts 78
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The Benefits of User-Generated Content in eCommerce

lateshipment

Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. After all, one of the major strengths of UGC is that it helps to convert your potential customers into actual buyers.

eCommerce 240
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Best Ecommerce Website Templates for 2022

Ecommerce Platforms

The best ecommerce website templates provide visual editors and intuitive, sophisticated web design features that make customization a breeze. But if you aren't design-savvy, the best ecommerce templates are readily equipped with preset designs and nifty features to enhance your customer experience. Go to the top. Go to the top.

eCommerce 197
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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

Therefore, it is a better opportunity for online retailers to get more shoppers to spend with them. Ideal marketing techniques – Send out a big thank you to your customers by crafting out social media posts, personalized emails or messages and display your gratitude. Consumers will also look for home goods, fashion, decor, etc.

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Don’t Let Sears Fool You: Shoppers Still Value Brick-and-Mortar Stores

Sailthru

Deemed “The Consumers’ Bible,” the Sears catalog began with watches and jewelry, eventually expanding to just about everything: toys, sporting goods, appliances, automobiles, groceries. It was the first major retailer to ever go public and the largest retailer in the world… until it wasn’t. Yes, that Sears. In the U.S.,

Toys 74
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How to Create Winning Black Friday Promotions

Wiser

In a statement to Retail Dive, Ricardo Rubi of consulting firm Simon-Kucher explained how Macy’s and J.C. Penney’s holiday promotions struggled to compete with online retailers last year. . “We would have liked to see Macy’s being a bit more strategic about their promotions,” Rubi told Retail Dive.