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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. A big part of being successful with PPC is being able to interpret data. What Is Click Fraud? Types of Click Fraud.

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How to Create PPC Campaigns for Real Estate Marketing

Kissmetrics

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. PPC campaigns aren’t usually difficult to set up. PPC Real Estate Marketing Trends. This is where pay per click (PPC) comes in.

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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. Data can help identify users who have visited your website, live in your geographic location, or are existing customers. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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Account-Based Marketing: Past, Present, and Future

Kissmetrics

A good social media campaign will convert at less than 1 percent. Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. By going in with a certain target group in mind, you are able to customize campaigns like you never could before.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Kissmetrics

The top of the funnel is the point where customers (or potential customers) are figuring out that you exist. If you do this step correctly you’ll earn more leads, meaning you should have better funnel conversion rates when users reach the customer phase of the sales journey. On the other hand, PPC ads can be expensive.

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