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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

Sales during Amazon ’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from Salesforce. AI-Enabled Product Recommendations Boost Health and Beauty Categories AI played a significant role in U.S.

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. I think that’s probably what we’re getting at [with this data point].”

Games 217
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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Behavioral intent data is definitely about to have its time in the sun.

Consumer 290
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. ChatSpot.ai

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. Either they don’t trust the data or their human intuition overcomes what they’re seeing. But how do they do that?

Games 246
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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?