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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

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Road Runner Sports Ties Digital Signage to its VIP Loyalty Experience

Retail TouchPoints

Road Runner Sports is enhancing its in-store experience and streamlining sales associates’ duties with digital signage introduced in partnership with Creative Realities. We leveraged Creative Realities to create an experience that highlighted our VIPs as they shop to make them feel like the champions they are.

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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology. No registration is required to participate, making the program even more inviting.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. The True Creators Program allows him to do just that. said Wells.

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Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

Retail TouchPoints

Traditional omnichannel models don’t have the same potential they used to, meaning retailers need to evolve their operations when determining their inventory , encouraging customer loyalty and exploring available revenue streams. Having a differentiated product offering also is key to earning a high customer retention rate.

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Nurturing Influencers: How Adore Me, Walmart and Express Support Creators

Retail TouchPoints

Perhaps the most alluring part of the platform, and Walmart’s entire approach to influencer engagement, is that there are no requirements to join the program, which opens opportunities for micro- and nano-influencers just getting started. The creator economy is worth approximately $104.2

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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

If you’ve managed to differentiate yourself and build an audience, there’s a lot of value to be had in doubling down on that focus and finding new ways to serve that niche better than anyone else. Small business owners already have a lot on their plate. It’s hard to know how far-reaching a recession can be.