Retail TouchPoints

JULY 4, 2022

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 271

eCommerce SEO Events Recommendation 271

Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5 What Amazon marketing companies can you trust? Do you know what this means?

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

JUNE 29, 2021

For example, let’s say your business is running a Facebook ad. For example, if you sell anti-aging cream, you have a very clear audience who would be interested in that product. Here are some examples: Awareness: Are you trying to spread awareness of a cause, shed light on something, or make yourself known to a specific audience?

Customer 276

Customer Social Media Customer Retention eCommerce 276

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Management 144

Kissmetrics

NOVEMBER 15, 2021

For example, at the time of writing this, the Pittsburgh Steelers are the number one trending search on Google. For example, I decided to search “cryptocurrency” to see what Google has to say. Whether you’re a blogger, content marketer , or SEO, you need to find interesting topics people want to read about.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Join The Shopify Benchmark Group How Do I Join The Shopify Performance eCommerce Benchmark Group? For this exact reason, we worked with Databox to create public Shopify Benchmark groups.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. This was the “data science” applied to create a data driven PPC campaign.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259

SEO PPC Blog Conversion Optimization 259

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Campaign Name.

PPC 117

PPC Download Information Search Marketing 117

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 257

Improvements PPC Retail Financial Services 257

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Understand the Luxury Customer.

Marketing 363

Marketing PPC SEO Magazine 363

Ecommerce Platforms

MARCH 13, 2020

While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost? Ecommerce Website Price: Two Driving Forces. Custom design.

eCommerce 164

eCommerce Payment Services WooCommerce Shopify 164

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors.

eCommerce 280

eCommerce SEO Improvements Document 280

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Go back to foundational SEO initiatives. Use paid search strategically. But once you stop spending, the traffic and sales dry up.

Online Retail 189

Online Retail SEO eCommerce Retail 189

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here. eCommerce Keyword Strategy: Past vs. Present.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

AUGUST 11, 2021

A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. The simplest examples of geo-targeting are right in the SERPs. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. Even if you have a “.com”

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Omnisend

MAY 7, 2021

Sales, conversions and increased brand awareness are all critical when it comes to ecommerce. One of the great things about setting up an ecommerce business is how accessible it now is—almost anyone can set up an online platform to sell their products and services. You might need some ecommerce conversion hacks. Create FOMO.

eCommerce 148

eCommerce SEO Mobile Subscription 148

Kissmetrics

NOVEMBER 6, 2020

Example #1: Rank your products higher in Amazon search. But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. Your goal should be to improve Amazon SEO. Example #2: Promote your Amazon products on Amazon. million sellers.

Marketing 230

Marketing PPC SEO Social Media 230

BigCommerce

AUGUST 10, 2018

It is content and commerce at its finest. In fact, more than 30% of the world’s websites use WordPress , both as a content and commerce hub. And the success of many of the brands using WordPress has spawned an ecommerce business model and strategy: WordPress Ecommerce. A quick WordPress ecommerce FAQ.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Demographics.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . Take “face masks” as an example. SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

ROI Revolution

MAY 30, 2023

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? The ecommerce experts at ROI Revolution are dedicated to helping brands save money, grow profitably, and reduce risk.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Our eCommerce clients regularly bring in traffic and revenue from long tail keywords.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. Take for example Best Buy, which often runs promotions that sell products at cost. My goal with this example isn’t to convince you to start selling products at cost. Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce.

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

APRIL 9, 2020

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. That’s why it’s critical to take immediate steps to give your eCommerce business the best possible financial footing during the challenging weeks and months ahead.

Shipping Costs 167

Shipping Costs eCommerce Payment Services Payments 167