How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Retail TouchPoints
MAY 14, 2024
Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S. But that’s not all, folks.
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