Kissmetrics

NOVEMBER 18, 2020

If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. In this guide, I’m breaking down step-by-step everything you need to know about creating a powerful e-commerce business plan. What is an E-Commerce Business Plan?

eCommerce 278

eCommerce PPC Operations SEO 278

Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

PPC 287

PPC Marketing Social Media SEO 287

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy.

PPC 203

PPC Shipping Costs Reference Beauty and Health 203

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. Avoid losing out on holiday exposure.

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

BigCommerce

MARCH 3, 2017

Let’s talk about ecommerce content marketing and it’s importance. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. I learned this strategy from Brian Dean at Backlinko.com. What is Content Marketing?

PPC 417

PPC eCommerce Social Media Blog 417

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. This means strategies that work well on Instagram might not be as effective on LinkedIn.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. respectively. billion compared to $33.3

PPC 78

PPC Mobile Social Media Search Marketing 78

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. According to a CPC Strategy study , optimized Google Shopping campaigns in Q4 2016 averages a 542% ROAS. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. You need excellent marketing strategies unique to Amazon’s marketplace. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Join The Shopify Benchmark Group How Do I Join The Shopify Performance eCommerce Benchmark Group? Join The Shopify Benchmark Group What Is a Benchmark Group?

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Omnisend

APRIL 30, 2021

If you’re selling goods online then one of the most effective methods is ecommerce advertising. This article will explain what it is, and how to avoid common ecommerce advertising mistakes. What is Ecommerce Advertising? The 6 Best Ecommerce Advertising Strategies. The 6 Best Ecommerce Advertising Strategies.

eCommerce 148

eCommerce Social Media Omnichannel PPC 148

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. PPC Campaign. PPC Campaign.

eCommerce 256

eCommerce PPC SEO Social Media 256

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. One of the most effective strategies to achieve this is through market gap analysis. Defining Your eCommerce Niche Your niche is the specific segment of the market you target.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Kissmetrics

NOVEMBER 15, 2021

You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see. Get Ideas for Social Media Campaigns.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

SEPTEMBER 22, 2020

Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. 2 Trinity — Best For E-commerce Conversions.

eCommerce 316

eCommerce Social Media SEO PPC 316

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Through a stellar content strategy. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? Table of Contents.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

ROI Revolution

SEPTEMBER 6, 2022

For the past several years, the holiday shopping season has posed unprecedented challenges and unique opportunities for brands that sell through ecommerce. Your 2022 holiday ecommerce strategy will need to take this into account. Some brands are already seeing lower ecommerce numbers year-over-year.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

lateshipment

AUGUST 7, 2020

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. What is Considered UGC?

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Algopix

DECEMBER 19, 2023

In the dynamic and ever-evolving landscape of e-commerce, Amazon Seller Central stands as a formidable hub, providing online retailers with a robust platform to connect with a diverse and expansive customer base. Handling Customer Feedback and Reviews: Customer feedback and reviews wield significant influence.

eCommerce 109

eCommerce PPC Multichannel Merchant Services 109

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. Google advertising, newsletters and a good ecommerce platform.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. From scheduling social posts to automated emails and nurturing tactics, the options are nearly limitless.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 234

Improvements PPC Retail Financial Services 234

BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! A variety of ways. Let’s dive in.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. The ability to add a social media extension to show the number of followers an account has. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Groove

MARCH 11, 2022

All eCommerce businesses must have a digital presence in order to sell online. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. Build Your eCommerce Website. Utilize Paid Media Advertising.

B2B 150

B2B Merchant Services Marketing PPC 150

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. We’ll break these into three sections: SEO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Shopping Signals

APRIL 17, 2023

Ecommerce websites are the lifeblood of many businesses today; they provide a platform to reach customers and make sales. However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers.

SEO 52

SEO eCommerce PPC Social Media 52

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Omniconvert

JULY 16, 2019

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 109

eCommerce Recommendation Marketing Blog 109