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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. AI Chatbots With 50% of studied sites displaying some form of automated chatbot to shoppers, the incorporation of machine learning tools like ChatGPT isn’t too far behind.

eCommerce 292
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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

In a bid to improve product discovery across shoppers’ digital commerce journeys, retailers have been investing heavily in personalization. According to a Forrester study, personalization ranked the highest among tech investments in 2021. For example, Wireless AirPods are recommended when an iPhone is added to the cart.

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Best E-commerce Checkout Page Practices to Boost Conversions

lateshipment

The same scenario can happen to a customer who is shopping at your e-commerce store. As an e-commerce merchant, you don’t want a potential customer to quit half-way through a purchase. Thus, optimizing your e-commerce store’s existing checkout practices and increasing sales is paramount. Conclusion.

eCommerce 130
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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

RTP blog

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. Given that, in 2020, nearly half (49%) of all e-Commerce revenue is expected to come from mobile sales, brands that choose not to develop an app are at a severe disadvantage when reaching target audiences.

eCommerce 150
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.