RetailWire
MAY 17, 2023
Members of Gen Z use TikTok and other social media to share their fashion finds and other details of their lives like professional influencers. “You might have 12 followers and you’re selling swag,” said Vickie Segar, the founder of Village Marketing. “The macro movement of everyone being a creator, and the idea that creators should monetize themselves in every avenue they can, is just trickling down to the everyday person.
FastSpring
MAY 25, 2023
FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. For more information or to view the prior presentation, check out the additional details at the end of this article. Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation
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RetailDive
MAY 15, 2023
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
GetElastic
MAY 24, 2023
eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi
Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.
Zmags
MAY 25, 2023
This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with Fastr Frontend , the first Frontend-as-a-service built for business users, which helps businesses build unique, dynamic and interactive ecommerce experiences that distinguish both their brand and their individual products.
Ecommerce Platforms
MAY 29, 2023
The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. With the right tool, you can instantly improve your chances of capturing new leads, expanding your email list, or just generating interest for your next product launch or event. The question is, with so many tools to choose from on the Shopify app marketplace, how do you choose the right one?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
MAY 19, 2023
As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listin
UpSellIt
MAY 9, 2023
UpSellit has been recognized as a 2023 Inc. Best Workplace ! Each year, the honorees are considered against thousands of companies. Back in 2021, Inc. recognized companies that continued to rise amidst a chaotic year. The following year, Inc. honored companies that reimagined what a successful business should feel like. Now, in 2023, Inc. is highlighting a class of companies that continue to thrive and embrace change in a way that redefines what it means for a workplace to be great.
Omnisend
MAY 3, 2023
Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.
Zmags
MAY 11, 2023
Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Ecommerce Platforms
MAY 2, 2023
The best ecommerce hosting platforms are essential to building a successful online store. While many online store builders do offer hosting as a built-in service, there are countless other platforms which require you to seek out your own hosting solution. Choosing the right option ensures you can provide your customers with the best possible browsing experience, complete with fast-loading pages, and exceptional security.
Retail TouchPoints
MAY 12, 2023
We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.
SheerID
MAY 8, 2023
More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID
RetailDive
MAY 24, 2023
How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Omnisend
MAY 10, 2023
Reading Time: 12 minutes One of the biggest myths you’ve probably come across is that email marketing automation is expensive and time-consuming. The reality is, email marketing automation is only expensive and time-consuming if you’re using the wrong tool for your business. The right email marketing software will have features that can help you save time, such as customizable templates and pre-built workflows.
Zmags
MAY 18, 2023
There is no more important quality in the modern ecommerce landscape than convenience. For your customers, convenience embodies everything from knowledge to agility, understanding what they’re buying and being able to go from cart to checkout with ease.
CPC Strategy
MAY 25, 2023
With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix.
Retail TouchPoints
MAY 12, 2023
Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.
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Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break
SheerID
MAY 1, 2023
More Than 30 Top Brands Announce Exclusive Offers For National Teacher Appreciation Month with SheerID
RetailDive
MAY 25, 2023
The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.
RetailWire
MAY 24, 2023
Foot traffic in San Francisco’s Union Square shopping district may be down 27 percent, but tourists are spending big at luxury retailers. “The luxury shopper isn’t experiencing the city the way regular shoppers are—they are in a bubble,” said Neil Saunders, managing director of GlobalData.
Digital Doughnut
MAY 19, 2023
Websites are often referred to as digital storefronts of a business — but what happens when the door is closed to certain individuals? That's where accessibility in digital marketing comes in. It's the practice of ensuring that all individuals, regardless of their abilities or disabilities, can access the information and services provided on a website.
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Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.
CPC Strategy
MAY 22, 2023
Introduced in 2021, Amazon’s Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email communications. This tool enables sellers to cultivate stronger connections with their recurring customers and followers of their Brand Store, utilizing pre-designed email templates for effective marketing outreach.
Retail TouchPoints
MAY 8, 2023
After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.
SheerID
MAY 1, 2023
More Than 25 Top Brands Announce Exclusive Offers For National Nurse Appreciation Month with SheerID
RetailDive
MAY 25, 2023
Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.
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We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.
RetailWire
MAY 23, 2023
Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring.
Fabric
MAY 2, 2023
We live in an analytics-oriented business world. Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. However, the massive increase in overall data and data diversity requires new compute and storage technologies.
Digital Doughnut
MAY 29, 2023
This month, LinkedIn celebrates its 20th birthday. Launched a few months before Facebook, the social net has developed into the leading business platform, which is being used in 200 countries all over the world.
Retail TouchPoints
MAY 17, 2023
The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker shortages across industries have created a challenging scenario for countless businesses as they rush to fill job vacancies while still ensuring the satisfaction of their existing staff and customers. According to the U.S. Chamber of Commerce, the current rate of participation in the labor force is 62.6% , down from 63.3% in February 2020.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
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