RetailWire
MAY 17, 2023
Members of Gen Z use TikTok and other social media to share their fashion finds and other details of their lives like professional influencers. “You might have 12 followers and you’re selling swag,” said Vickie Segar, the founder of Village Marketing. “The macro movement of everyone being a creator, and the idea that creators should monetize themselves in every avenue they can, is just trickling down to the everyday person.
FastSpring
MAY 25, 2023
FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. For more information or to view the prior presentation, check out the additional details at the end of this article. Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation
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RetailDive
MAY 15, 2023
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
Forrester eCommerce
MAY 31, 2023
Automation is having a moment. Generative AI and large language models have the spotlight, but physical automation has advanced, as well. First, the pandemic gave life to robots for cleaning and disinfection. Labor shortages then left businesses scrambling to just keep the place running.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Groove
MAY 19, 2023
As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listin
Retail TouchPoints
MAY 12, 2023
We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.
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CPC Strategy
MAY 25, 2023
With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix.
RetailDive
MAY 24, 2023
How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.
RetailWire
MAY 24, 2023
Foot traffic in San Francisco’s Union Square shopping district may be down 27 percent, but tourists are spending big at luxury retailers. “The luxury shopper isn’t experiencing the city the way regular shoppers are—they are in a bubble,” said Neil Saunders, managing director of GlobalData.
Payoneer
MAY 4, 2023
It’s not easy to run a small business or work as a solopreneur. When you only have a few employees, you have to wear many hats and deal with a lot of different issues. You need to make difficult decisions, and long hours and financial stress are common. All of this can put small business owners at risk of burning out. Even if you’re able to bear the stress, it can affect your mental and even physical health and sometimes, your relationships with the people you love the most can suff
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
Retail TouchPoints
MAY 12, 2023
Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.
Ecommerce Platforms
MAY 29, 2023
The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. With the right tool, you can instantly improve your chances of capturing new leads, expanding your email list, or just generating interest for your next product launch or event. The question is, with so many tools to choose from on the Shopify app marketplace, how do you choose the right one?
CPC Strategy
MAY 22, 2023
Introduced in 2021, Amazon’s Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email communications. This tool enables sellers to cultivate stronger connections with their recurring customers and followers of their Brand Store, utilizing pre-designed email templates for effective marketing outreach.
RetailDive
MAY 25, 2023
The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
RetailWire
MAY 3, 2023
Nordstrom is closing its Nordstrom Rack store in San Francisco on July 1 and its namesake department store by the end of August. “Decisions like this are never easy, and this one has been especially difficult,” said Jamie Nordstrom, the retailer’s chief stores officer. “We’ve spent more than 35 years serving customers in downtown San Francisco, building relationships with them and investing in the local community.
eCommerceFuel
MAY 24, 2023
Successful eCommerce store owners are always looking for innovative ways to drive revenue and build lasting relationships with your customers. But email marketing has been around just as long as the email address, and it’s still one of the most powerful tools you can use to accomplish both of these goals. Sometimes the classics are classic for a reason.
Retail TouchPoints
MAY 11, 2023
Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze
Omnisend
MAY 2, 2023
Reading Time: 8 minutes Omnisend vs. GetResponse: Picking the right email tool for your business Hundreds of email marketing tools exist today, but if you’re in the email marketing space, you would have heard of Omnisend and GetResponse. These are two of the most popular and successful email tools out there, and marketers often have a hard time deciding between them.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
MAY 1, 2023
As a number of Adidas ’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make sports the focal point of its U.S. business, according to the Wall Street Journal. “We have to be focusing on sports — that’s where the root of Adidas is,” said Adidas North American President Rupert Campbell in an interview with WSJ.
Retail TouchPoints
MAY 12, 2023
An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.
Retail TouchPoints
MAY 5, 2023
Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo , where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers.
Retail TouchPoints
MAY 4, 2023
Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data. With the expansion of retail media networks (RMNs), retailers have introduced an array of new state-of-the-art digital screens closer to the point of purchase, thus creating myriad opportunities fo
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Retail TouchPoints
MAY 24, 2023
Five Below plans to add at least seven new outlet locations to its store roster this year in partnership with mall operator Simon. The retailer already operates 21 stores within the Simon portfolio. The new locations, slated to open throughout this spring and summer, will be at Simon Premium Outlets in Albertville, Minn.; Pleasant Prairie and Johnson Creek, Wis.; Gaffney, S.C.; Edinburgh, Ind.; Pismo Beach, Calif.; and Tannersville, Pa.
Retail TouchPoints
MAY 4, 2023
Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on critical points in the delivery process, such as when an order is being prepared through when the order has been delivered. Shoppers can set how often they want to receive updates, as well as which devices they want Alexa to use to make announcements.
Retail TouchPoints
MAY 8, 2023
After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.
Retail TouchPoints
MAY 9, 2023
Bergdorf Goodman has launched its Conscious Closet program, designed to extend the useful life of customers’ luxury goods through a range of personal styling, alteration, repair and resale services. The new offering will be a central element in parent company Neiman Marcus Group ’s commitment to extend the useful life of 1 million luxury items through circular services by 2025.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
MAY 9, 2023
8fig , a funding and management platform for ecommerce businesses, has closed a $140 million Series B funding round, bringing its total funding to date to $196.5 million. The round was led by Koch Disruptive Technologies (KDT) with participation from existing investors Battery Ventures, Localglobe, Hetz, the Jesselson family and Silicon Valley Bank , now a division of First Citizens Bank. 8fig provides ecommerce businesses (primarily marketplace sellers) with bespoke funding plans, optimized acc
Retail TouchPoints
MAY 9, 2023
Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Today, most shopping in virtual worlds is enabled through virtual currencies and is usually limited to in-game digital items, as with the Robux players use to buy apparel and accessories for their avatars in Roblox.
Retail TouchPoints
MAY 12, 2023
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.
Retail TouchPoints
MAY 17, 2023
The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker shortages across industries have created a challenging scenario for countless businesses as they rush to fill job vacancies while still ensuring the satisfaction of their existing staff and customers. According to the U.S. Chamber of Commerce, the current rate of participation in the labor force is 62.6% , down from 63.3% in February 2020.
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