Sat.May 29, 2021 - Fri.Jun 04, 2021

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Is the never-ending Sears saga finally reaching its closing chapters?

RetailDive

All that is left of the one-time empire is a footprint smaller than many regional retailers, and a whole lot of legal bills.

Retail 141
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Your Guide to Build—and Win—a Perfect Digital Shelf

Wiser

Are you looking for ways to increase your eCommerce sales? OK, this is a bit of a loaded question, because who doesn’t want more sales? The real question here is how you can boost sales. The answer lies in the digital shelf. What Is a Digital Shelf? Let’s dive right in: what are we talking about when we say “digital shelf”? The digital shelf is your online storefront.

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Revenge Of The SaaS: Mandiant Uses Services To Escape FireEye

Forrester eCommerce

Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].

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How to Track the B2B Ecommerce Metrics That Matter

BigCommerce

Within the B2B market, there are several metrics you can measure, analyze and compare.

B2B 545
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How I Think About Marketing

Kissmetrics

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.

Marketing 363
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The Fusion of Food, Fashion and Gastronomy

Retail TouchPoints

Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.

Fashion 328

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Mailchimp Email Marketing: A Look At The Tool's Features

Groove

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. From building and establishing customer relationships to sending the right message at the right time with automation, investing in an email marketing tool will streamline your marketing efforts and generate impressive results. In this blog, we’re diving deep into the Mailchimp email marketing tool.

Marketing 221
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20 Creative YouTube Video Ideas You Should Use in 2021

Kissmetrics

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

Webinar 317
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How GNC Tackled a Double Whammy: COVID-19 and its New Website’s Shakedown

Retail TouchPoints

The pandemic put pressure on every retailer’s website, but GNC faced a unique obstacle: the company had rolled out a revamped ecommerce site in January 2020, just in time for social distancing and lockdowns to cause a massive shift toward online ordering. The entire site was new (except for the store itself), and now the standard process of ironing out hiccups was complicated by a spike in customer traffic.

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How To Talk To Executives And Avoid A Boardroom Ambush

Forrester eCommerce

When plans fail, preparation is the key to avoiding a meeting disaster. In her latest blog post, Forrester analyst Jennifer Rouse explains how preparation can prevent a meeting ambush.

Blog 323
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Nexcess Review (2021): High-powered Ecommerce Hosting for Magento and WordPress

Ecommerce Platforms

Running an online store is already complicated with the combination of tasks like inventory management, web design, marketing, and much more. That's why fully managed ecommerce hosting providers can come in handy to eliminate the need to handle technical, backend elements of hosting and focus more on your actual business. In this Nexcess review, we'll cover a managed hosting option for ecommerce and explain its pricing, features, and types of hosting.

Magento 223
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How to Create a Free Google Website For Your Business

Kissmetrics

A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads.

eCommerce 278
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Etsy Enters Booming Resale Sector with $1.6B Acquisition of Depop

Retail TouchPoints

Maker marketplace Etsy has agreed to acquire resale marketplace Depop for $1.6 billion as it looks to extend its reach both in the apparel sector and with Gen Z consumers. Depop’s peer-to-peer marketplace for secondhand fashion is the 10 th -most-visited shopping site among Gen Z consumers in the U.S., according to Etsy. The site is primarily known for its vintage, streetwear and Y2K (late 1990s/early 2000s) fashion.

Fashion 290
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We’d Love Your Feedback On New Applications Designed To Master Supply Chain Resilience

Forrester eCommerce

Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything from twenty-foot containers to lumber and basic chemicals. You must master supply chain resilience to meet your customers’ lead time and availability expectations. Moreover, you must guarantee supply chain sustainability to […].

Supplies 313
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon Automation – How To Run Your Ecommerce Business On Autopilot

My Wife Quit Her Job

In this post, you’ll learn how to apply Amazon automation, computers and software to systematize practically every aspect of your ecommerce business. Running a successful Amazon business involves managing many moving parts. For example, you must maintain your inventory levels, adjust your pricing, respond to customer inquiries, tweak your advertising and manage your reputation.

eCommerce 177
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10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Kissmetrics

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in action. What Is TikTok Stitch?

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Positive Q1 Results: Lululemon, Lands’ End and Macy’s did More than Just Regain Lost Ground

Retail TouchPoints

While year-over-year Q1 2021 results were strong across the board, much of the increases were largely due to comparisons being made to sales during the initial onset of the pandemic. However, some retailers’ results went above and beyond the standard recovery: lululemon athletica beat out sales expectations with higher than expected growth; Lands’ End saw significant growth as a result of listing on third-party sites; and Macy’s turnaround efforts showed signs of yielding new customer growth.

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The Connected, Empowered Consumer Will Improve Population Health

Forrester eCommerce

Creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities. Healthcare organizations must create cost friendly consumer engagement strategies to reap these benefits.

Consumer 308
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Live Chat Apps for Shopify (June 2021)

Ecommerce Platforms

If you’re ready to invest in the best live chat apps for Shopify , you’re in the right place. Shopify is among the most popular tools for eCommerce in the world. Both easy to use and packed full of features, Shopify can give you all the tools you need to thrive in the digital world. It even has a fantastic app marketplace, which allows you to extend the functionality of your store.

Live Chat 197
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How to Use Customer Reviews in Images and Video Ads

Kissmetrics

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.

Customer 274
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Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Retail TouchPoints

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories including fashion, electronics, toys, home décor and automotive. Amazon already is launching early deals and promotions, including a $10 Prime Day credit for members who spend $10 on select U.S. small business products and brands from June 7 through 10.

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Organizational Change is About Orchestrating Organizational Systems

Forrester eCommerce

In the previous blog we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement, and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Email Marketing Services: How Groove Can Help

Groove

Did you know that email marketing remains one of the most successful and cost-effective ways to reach customers? Though formulating an email strategy can be tough at first, it’ll be worth it when you see a return on investment. Groove Commerce is a Diamond HubSpot Partner Agency and a Klaviyo Partner Agency c ommitted to delivering a white-glove level of service to all of our customers.

Marketing 170
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Influencer Marketing: Examples and Strategies for 2021

Kissmetrics

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if you should try this strategy yourself.

Marketing 270
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Will its Original Rental Model Give Rent the Runway an Edge in Resale?

Retail TouchPoints

Rent the Runway is moving beyond its core rental subscription model into resale, according to multiple sources. The fashion rental platform announced that it will begin selling used designer clothes, and unlike its rental service, membership will not be required to buy secondhand from the site. CEO Jenn Hyman framed it as a “fuller realization of our value proposition” in comments to CNBC , citing the fact that twice as many customers have mentioned sustainability as a reason for using the servi

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Be An Authentic Ally To Earn The Right To Wear The Rainbow

Forrester eCommerce

June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it spreads wider it becomes more obvious when a firm’s commitment to the LGBTQ+ (queer) community barely runs skin deep. In 2019, queer people […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Enhance Your SMS Campaigns by Boosting Deliverability

Omnisend

Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business. Many traditional marketing efforts center around social and email marketing platforms.

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Product Life Cycle: What it is, the 5 Stages, & Examples

Kissmetrics

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services.

Marketing 234
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My Wireless Simplifies Task Management Chainwide with New Solution Deployment

Retail TouchPoints

My Wireless , an authorized AT&T retailer, will utilize Intelocate to enhance its day-to-day issue resolution and task management processes. The retailer aims to create visibility and improve turnaround times by using the operations platform to deliver top-notch customer service. Intelocate will help My Wireless centralize communications to report and resolve issues, incidents and queries.

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The Canada Customer Experience Index, 2021, Has Good News For Canadian Brands!

Forrester eCommerce

Forrester’s Canada Customer Experience Index (CX Index™), 2021, reveals the scores of 97 brands across nine industries. Our full report has a wealth of data at the brand and industry levels. In brief, when we compare only brands that we studied both at the start of the pandemic in 2020 and in 2021, the quality […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.