Sat.Nov 05, 2022 - Fri.Nov 11, 2022

6 Black Friday Ecommerce Tips for Brands | Salsify


Black Friday is one of the busiest shopping days of the year globally. Last year alone, around seven in 10 consumer brands participated in Black Friday ecommerce sales events in the U.K.

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021.


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What Should You Be Doing With Your Shopper Data?


Behind every customer experience is a story. Every single product bought has reasoning and meaning behind it that, as a brand or retailer, isn’t always easy to understand at a surface-level. This is where shopper data comes in.

Amazon Conversion Rate: Your Guide To More Sales On Amazon

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Understanding how to increase your Amazon conversion rate can lead to increased sales and higher profits in your Amazon store. But what is the Amazon conversion rate, and how is it calculated? Learn more about how the Amazon Conversion Rate works.


Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

eCommerce Profit Margin: Calculate & Increase it through CLV


Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value. . The post eCommerce Profit Margin: Calculate & Increase it through CLV appeared first on Omniconvert Ecommerce Growth Blog.

Blog 124

A One-Stop SellKit Review: What You Need to Know

Ecommerce Platforms

If you're looking for a sales optimization tool, you may have stumbled across SellKit. This WordPress plugin is explicitly designed to help WooCommerce store owners boost conversions by automating their checkout process and sales funnels.

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430: How To Make Money In a Downturn When No One Is Hiring With Charlie Hoehn

My Wife Quit Her Job

Today I have my friend Charlie Hoehn on the show. Charlie is a best-selling author who has worked with many entrepreneurs such as Tim Ferriss, Ramit Sethi, Seth Godin and Tucker Max.

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Lifting Bottom-Line Revenue 50% With Paid Advertising


Background. The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible.

Best No Code Website Builder for 2023

Ecommerce Platforms

You have an idea. Customers have money. Somehow, you need to connect these two concepts. For many people, that means taking to web design. Before you can start out with SEO and social media, you need a landing spot—a beautiful website on which potential customers can land.

Amazon Insights on the Global Opportunity for Brands [Download] | Salsify


Salsify publishes a new report that breaks down the global Amazon opportunity for brands — and offers tips for scaling operations, optimizing product content, and driving revenue. Omnichannel Commerce Brands

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Ecwid Vs Shopify: Which Is Best For Your Online Store?

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Ecwid vs. Shopify. Both are popular ecommerce platforms that can help you with the many different aspects of setting up and running an online store, but is one better than the other? Find out in this head-to-head comparison. The post Ecwid Vs Shopify: Which Is Best For Your Online Store?

5 Blogs That Are Making Money in 2022 (and How You Can, Too)


Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? There are a variety of niches you can monetize in different ways. Finding the right one can bring in a steady stream of income.

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Fluid Engine vs Editor X (Nov 2022): Choose the Best Site Builder

Ecommerce Platforms

When picking a site builder—whether for ecommerce, blogging, or a business website—you must decide if you want the simplest interface possible, or perhaps something that provides a more complicated infrastructure with improved control.

12 digital natives that have learned to love old-fashioned retail

Retail Dive

These e-retailers promised to disrupt conventional retail practices. Now, in a quest for growth, profits and maybe survival, they’re embracing them

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

How To Clear Customs And Navigate The Customs Clearance Process

My Wife Quit Her Job

If you own an online store, importing goods from overseas can be intimidating. There's a lot of paperwork involved, and even the smallest errors can lead to a hefty fine from the customs agency. This post explains what you need to know about customs clearance, including important terms and costs.

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “

Print on Demand Singapore: Your Ultimate Guide for 2023

Ecommerce Platforms

Print-on-demand (POD) is a popular type of dropshipping. It empowers entrepreneurs to print custom designs onto blank products like tee shirts, hoodies, polo shirts, homeware, mugs, tote bags, etc., for you to sell to your customers.

Lululemon didn’t change activewear, it changed apparel

Retail Dive

The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

Is Live Shopping Right for Your Business?


As technology drives shopper experiences , brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America.

In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Gap will sell its Gap Greater China (GGC) business to Shanghai-based ecommerce solutions provider Baozun in a $40 million all-cash transaction.

Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Forrester Digital Transformation

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run. Age of the Customer Big Data customer analytics and insights Data Analysis Data Insights predictions promoted

Target pivots to larger stores with new 150K-square-foot format

Retail Dive

The new concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and an expanded merchandise assortment

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

HubSpot vs Salesforce CRM: An Extensive Comparison Guide For 2023!


What’s so fascinating about CRM software that HubSpot vs Salesforce CRM tift is getting stronger daily? Some may feel this tift is baseless. Obviously, because Salesforce CRM is the global player in the market and has been in this field for much more time than HubSpot CRM.

Preparing for the Rise in Online Retail Returns

Retail TouchPoints

In 2021, returns cost retailers a whopping $761 billion , or almost 17% of total U.S. retail sales.

Understand Apple’s Mail Privacy Protection Ahead Of the Holiday Season

Forrester Digital Transformation

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy. B2C Marketing Chief Marketing Officer holiday

DTC marketplace Heyday buys personal care startup ZitSticka

Retail Dive

The marketplace has raised $800 million so far to fuel its acquisition and brand growth goals

The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

A potential recession. Rising inflation rates. Ongoing supply chain concerns. Climbing advertising costs. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. For 2023, ecommerce predictions will be difficult to nail on the head.

CNBC: Activist Investor Pressure Encouraged Kohl’s CEO to Take Levi’s Leadership Role

Retail TouchPoints

Levi Strauss & Co. (LS&Co.) LS&Co.) CEO Chip Bergh said that pressure from activist investors encouraged Kohl’s CEO Michelle Gass to take on her upcoming role as President and eventual CEO of LS&Co. according to CNBC.

Enable Site Features That Make Shopping Easy This Holiday Season

Forrester Digital Transformation

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success. holiday Retail

Gap finally turns to Amazon to expand sales

Retail Dive

Previous CEO Art Peck years ago advocated for partnering with the e-commerce giant, though some analysts frowned on the idea

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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.