Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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6 Black Friday Ecommerce Tips for Brands | Salsify

Salsify

Black Friday is one of the busiest shopping days of the year globally. Last year alone, around seven in 10 consumer brands participated in Black Friday ecommerce sales events in the U.K. (according to Statista ); 13% of global Black Friday searches came from Germany (also per Statista ); and 115 million Americans shopped during Black Friday (according to Zippia ).

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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.”. Yet despite that rosy forecast, some brand marketers are asking themselves if the immense growth over the last couple of years was only due to a once

Consumer 298
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What Should You Be Doing With Your Shopper Data?

Wiser

Behind every customer experience is a story. Every single product bought has reasoning and meaning behind it that, as a brand or retailer, isn’t always easy to understand at a surface-level. This is where shopper data comes in. These insights help you understand what shoppers are thinking and feeling while moving through the aisles. What led them into your store?

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Amazon Conversion Rate: Your Guide To More Sales On Amazon

My Wife Quit Her Job

Understanding how to increase your Amazon conversion rate can lead to increased sales and higher profits in your Amazon store. But what is the Amazon conversion rate, and how is it calculated? Learn more about how the Amazon Conversion Rate works. The post Amazon Conversion Rate: Your Guide To More Sales On Amazon appeared first on MyWifeQuitHerJob.com.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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eCommerce Profit Margin: Calculate & Increase it through CLV

Omniconvert

Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value. . The post eCommerce Profit Margin: Calculate & Increase it through CLV appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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Lifting Bottom-Line Revenue 50% With Paid Advertising

Groove

Background. The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS.

Outdoor 370

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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Gap will sell its Gap Greater China (GGC) business to Shanghai-based ecommerce solutions provider Baozun in a $40 million all-cash transaction. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia. Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands.

eCommerce 288
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Ecwid Vs Shopify: Which Is Best For Your Online Store?

My Wife Quit Her Job

Ecwid vs. Shopify. Both are popular ecommerce platforms that can help you with the many different aspects of setting up and running an online store, but is one better than the other? Find out in this head-to-head comparison. The post Ecwid Vs Shopify: Which Is Best For Your Online Store? appeared first on MyWifeQuitHerJob.com.

Shopify 245
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Fluid Engine vs Editor X (Nov 2022): Choose the Best Site Builder

Ecommerce Platforms

When picking a site builder—whether for ecommerce, blogging, or a business website—you must decide if you want the simplest interface possible, or perhaps something that provides a more complicated infrastructure with improved control. Fluid Engine and Editor X are in the category of site builders where you receive true drag-and-drop editing, CSS customization, and a more advanced interface than the basic page builders from Wix and Weebly.

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Enable Site Features That Make Shopping Easy This Holiday Season

Forrester eCommerce

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

Retail 267
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “ A lot of brands missed Web2 frankly, and those brands are the ones that are going gangbusters into Web3 ,” said Sasha Wallinger, Head of Metaverse and Web3 Strategy at innovation and design consultancy Journey in an interview with Retail TouchPoints.

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430: How To Make Money In a Downturn When No One Is Hiring With Charlie Hoehn

My Wife Quit Her Job

Today I have my friend Charlie Hoehn on the show. Charlie is a best-selling author who has worked with many entrepreneurs such as Tim Ferriss, Ramit Sethi, Seth Godin and Tucker Max. His book “Recession Proof Grad” was one of my favorites and his bestselling book “Play For A Living” was referred to by Tony Robbins as the cure to all stress.

Books 240
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5 Blogs That Are Making Money in 2022 (and How You Can, Too)

Kissmetrics

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? There are a variety of niches you can monetize in different ways. Finding the right one can bring in a steady stream of income. The average blogger sees up to $1,000 every month. I want you to aim higher.

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Understand Apple’s Mail Privacy Protection Ahead Of the Holiday Season

Forrester eCommerce

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Marketing 298
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

In 2021, returns cost retailers a whopping $761 billion , or almost 17% of total U.S. retail sales. This year the powerful combination of the special sale dates in Q4 (like Target, Amazon and Walmart holding October Black Friday events) and an increase in ecommerce holiday shopping means that this upward trend for returns will continue. Returns can be an excellent opportunity to sell something new to a known customer.

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How To Clear Customs And Navigate The Customs Clearance Process

My Wife Quit Her Job

If you own an online store, importing goods from overseas can be intimidating. There's a lot of paperwork involved, and even the smallest errors can lead to a hefty fine from the customs agency. This post explains what you need to know about customs clearance, including important terms and costs. The post How To Clear Customs And Navigate The Customs Clearance Process appeared first on MyWifeQuitHerJob.com.

Customer 156
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Is Live Shopping Right for Your Business?

GetElastic

As technology drives shopper experiences , brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce.

Apparel 147
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Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines

Forrester eCommerce

To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.

Retail 271
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply. She very diplomatically described it as “a wild ride.”.

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HubSpot vs Salesforce CRM: An Extensive Comparison Guide For 2023!

MakeWebBetter

What’s so fascinating about CRM software that HubSpot vs Salesforce CRM tift is getting stronger daily? Some may feel this tift is baseless. Obviously, because Salesforce CRM is the global player in the market and has been in this field for much more time than HubSpot CRM. However, HubSpot has conveniently covered this gap and [.]. The post HubSpot vs Salesforce CRM: An Extensive Comparison Guide For 2023!

Marketing 134
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Amazon Insights on the Global Opportunity for Brands [Download] | Salsify

Salsify

Salsify publishes a new report that breaks down the global Amazon opportunity for brands — and offers tips for scaling operations, optimizing product content, and driving revenue.

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Predictions 2023: Payments Players Focus On Fundamentals

Forrester eCommerce

Payments will once again be top of mind for fintechs, merchants, and consumers — but for reasons different from those of the past three years.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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CNBC: Activist Investor Pressure Encouraged Kohl’s CEO to Take Levi’s Leadership Role

Retail TouchPoints

Levi Strauss & Co. (LS&Co.) CEO Chip Bergh said that pressure from activist investors encouraged Kohl’s CEO Michelle Gass to take on her upcoming role as President and eventual CEO of LS&Co. , according to CNBC. Firms have been pressuring Kohl’s to take measures that include spinning off its ecommerce business or selling itself , and while the executive team has focused on staying the course , the calls for more drastic action have not ceased.

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Print on Demand Singapore: Your Ultimate Guide for 2023

Ecommerce Platforms

Print-on-demand (POD) is a popular type of dropshipping. It empowers entrepreneurs to print custom designs onto blank products like tee shirts, hoodies, polo shirts, homeware, mugs, tote bags, etc., for you to sell to your customers. The beauty of print-on-demand in Singapore and elsewhere is that you can research and opt for a suitable provider. They'll then manufacture, warehouse, and ship your custom-made designs directly to your shoppers!

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12 digital natives that have learned to love old-fashioned retail

RetailDive

These e-retailers promised to disrupt conventional retail practices. Now, in a quest for growth, profits and maybe survival, they’re embracing them.

Fashion 130
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‘Tis The Season Of Open Enrollment, But Members Need More Information to Be Jolly

Forrester eCommerce

As open enrollment commences, health insurers face a major knowledge gap, preventing them from engaging their members.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Why You Need a Content Supply Chain

Retail TouchPoints

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. So how can brands and retailers possibly keep up and continue to produce the amount of fresh content that their shoppers desire?

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24 best Wix apps for your store in 2023

Omnisend

Reading Time: 18 minutes. Wix is one of the most popular platforms for ecommerce businesses. It is a feature-rich platform with amazing SEO tools and hundreds of useful Wix apps. There are more than 200 million Wix users worldwide. The Wix App Market has more than 300 popular apps that can help you enhance your website. With Wix apps, you can transform your regular website into a super efficient and highly functional one.

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Target pivots to larger stores with new 150K-square-foot format

RetailDive

The new concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and an expanded merchandise assortment.

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Collaborative Supply Networks Can Resolve The Logistics Logjam

Forrester eCommerce

Road transportation is fragmented and wasteful Road freight accounts for 30% of the global logistics spend at about US$1.9 trillion per year. But road transportation is a highly fragmented industry. Most North American carriers operate fewer than 20 trucks, and companies with fewer than 50 employees generate more than 60% of European road freight market […].

Supplies 195
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio