Ecommerce Platforms
JUNE 7, 2021
The latest blockchain craze is non-fungible tokens, more commonly known as NFTs, however there’s begun to be some pushback from the artistic community that does many of the NFT designs. While there are still many who are enthralled by the profit potential of these new digital artworks, there are others who have begun telling the tale of an earth-killing monster.
Kissmetrics
JUNE 8, 2021
Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. In other words, there’s a whole lot of content out there that isn’t doing what it should be.
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My Wife Quit Her Job
JUNE 6, 2021
In this post, you’ll learn why you should avoid Stripe payments to process credit cards for your online business. Here’s my story. First off, I want to come out and say that I love Stripe as a product. Their signup process is easy and they have the best credit card processing API in the industry. Most applications support Stripe out of the box and they provide libraries for geeks like me who like to code custom functionality into their websites.
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
JUNE 9, 2021
The right content. The right audience. The right time. Many eCommerce marketers struggle with this concept. What was once a burden ? providing the right content to the right people at the right time in the shopper's journey ? no longer needs to be! With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time.
Kissmetrics
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 7, 2021
The fastest-growing companies are innovation leaders. Our research reveals that innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission critical for firms to survive disruption and succeed in times of continual and rapid change. Tech executives who nurture a culture of innovation, adopt tech […].
BigCommerce
JUNE 11, 2021
Effective decision making starts with data.
Kissmetrics
JUNE 11, 2021
Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more? Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. Until BrickSeek came along, that is.
Retail TouchPoints
JUNE 9, 2021
According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 10, 2021
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth increasingly depend on digital technology.
Ecommerce Platforms
JUNE 9, 2021
The term “web hosting” can sound complicated and it can scare people looking to make their way into ecommerce. However, in 2021 web hosting isn't complicated. Picking between hosting companies should be one of the first things you do as a retailer, right up there with choosing your platform or deciding on your store's name. If you are set on WordPress and you've found yourself asking any of these questions.
Kissmetrics
JUNE 8, 2021
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs ; so uses may not be able to see your page at all if it loads slowly.
Retail TouchPoints
JUNE 7, 2021
Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment. This vast migration of consumers from brick-and-mortar stores to the digital marketplace began at least as early as Amazon opening its doors.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JUNE 7, 2021
Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.
My Wife Quit Her Job
JUNE 9, 2021
Today, I’m happy to have Ian Cleary on the show. Ian runs RazorSocial where he helps companies with their digital marketing efforts, and today we’re going to talk about website design, content marketing, and how to do a full audit of your site for SEO and conversions. If you own a website of any kind, then this episode will improve your online sales!
Kissmetrics
JUNE 10, 2021
What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites.
Retail TouchPoints
JUNE 7, 2021
GNC is expanding distribution for a selection of its vitamins and supplements to more than 4,000 Walmart stores and on Walmart.com. Beginning in June, GNC will offer an initial selection of men’s and women’s essential everyday vitamins, merchandised in several different formats at Walmart brick-and-mortar stores. GNC Holdings, the retailer’s parent company, went through a “pre-packaged bankruptcy” in June 2020 that included closing 800 to 1,200 of its stores.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JUNE 11, 2021
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […].
Omnisend
JUNE 11, 2021
Reading Time: 5 minutes. On June 7, Apple released news of its upcoming updates for iOS 15. These updates are causing quite a stir in the email marketing community since Apple users will now be able to: Turn off open tracking Hide their IP addresses Hide their email addresses. Of course, you can understand the brouhaha that this is causing, since the biggest takeaway is that open rates will most likely be turned off by the users.
Kissmetrics
JUNE 10, 2021
If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines.
Retail TouchPoints
JUNE 9, 2021
Amazon Pharmacy has launched six-month prescriptions for Prime members, starting at a cost of $6 for common ailments. The offering was added the day after Walmart launched the Walmart+ Rx program, which provides prescription discounts of up to 85% for Walmart+ members. The $6 subscriptions include medications for high blood pressure and high cholesterol.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JUNE 11, 2021
Kubernetes is going mainstream—at least, that’s what we are told at the KubeCon conferences, Cloud Native Computing Foundation (CNCF) case studies and various vendor success stories. But those high-profile use cases are dominated by the cloud hyperscalers, software and SaaS providers, tech equipment makers, and telcos. Big banks and other financial services providers with way-above-average […].
Omnisend
JUNE 8, 2021
Reading Time: 7 minutes. It’s no secret that your existing customers are your best customers. This isn’t to say that you shouldn’t focus on acquisition. However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up.
Kissmetrics
JUNE 11, 2021
Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives lo
Retail TouchPoints
JUNE 8, 2021
Italian brand Golden Goose has amassed a cult-like following for its hand-made distressed sneakers — and now it has taken that “perfectly imperfect” aesthetic and translated it into a physical space in Beverly Hills, Calif. With the ambition of bringing the Italian “hand-made tradition” to the world, the brand merges artisanal craftsmanship and Made in Italy manufacturing for its collection of sneakers, clothing, accessories and bags, which have become known for attention to detail and their “li
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JUNE 10, 2021
In our recent research, we have demonstrated how a Future Fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer obsessed grow 2.5 times faster than others. Creativity – finding new solutions to old problems and making breakthroughs to new business models, new […].
GetElastic
JUNE 11, 2021
Harry Chemko, our co-founder and Chief Strategy Officer, recently sat down with Digital Commerce 360 to chat all things Composable Commerce, an approach that enables marketing, merchandizing, and sales teams to bring their brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business-ready solution.
Kissmetrics
JUNE 8, 2021
Have you defined the distribution channels that will be used by your company? If not, it’s time. In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. There are many types, formats, and levels of distribution channels. The first step is to understand each of them.
Retail TouchPoints
JUNE 9, 2021
DICK’S Sporting Goods unveiled its second DICK’S House of Sport concept in Knoxville, Tenn., on June 4. The new location boasts multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service and enhanced technology for ease of connection with the brand. The store features a 24,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putti
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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