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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Newegg Expands Resale Offering with ‘Refreshed’ Program for Electronics, Appliances

Retail TouchPoints

Online electronics and appliance marketplace Newegg is making a big push into resale with the debut of Newegg Refreshed , a refurbishment program for pre-owned products. Ebay also expanded its assortment of refurbished electronics and appliances in late 2021 and continues to expand the program.

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Electronics email marketing: Real-life examples and best practices

Omnisend

Nearly one-third of consumer electronics are bought online — and for good reasons. Here are ten electronics email examples to get your creative juices flowing. 3 Target: Group multiple discounts together Many electronic stores sell other items alongside electronics, such as home and kitchen appliances.

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Why Do Customers Return Electronics?

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Technology & Electronics Ecommerce Site Design

BigCommerce

Sell Technology & Electronics Online. Launch, migrate or update your technology and electronics website right now. As told to BigCommerce by Ed Lasher, Marketing Director at Bob Johnson’s Computer Stuff. Leading Technology & Electronics Online Brands Choose BigCommerce. Bob Johnson’s Computer Stuff.

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How Consumer Electronics Brands Can Win on Singles’ Day 

ESW

In particular, the consumer electronic industry can tap into shoppers’ desires to gift themselves upgraded products during this worldwide sales event. Does Singles’ Day Make Sense for Consumer Electronic Brands? But does it pay off for consumer electronic brands?

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The Top Ecommerce Trends for Electronics Brands | Salsify

Salsify

You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect between consumer electronic sales and agile online markets.