Retail TouchPoints

APRIL 7, 2023

We have an incredible world-class fashion office that is responsible for understanding what is going on in the world of fashion, whether that’s the runways, the streets or everything in between,” she said. This trend may prove particularly important in menswear, where fashion has shifted heavily over the past several years.

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Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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Retail TouchPoints

APRIL 15, 2024

And yet, in spite of all that, Shein raked in an estimated $30 billion in sales globally in 2023 and welcomed more than 8,000 visitors to its latest pop-up event in Canada over the weekend. Shein’s target demographic includes young users of social media platforms such as TikTok and Instagram ,” points out the lawsuit.

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Canadian Special Events

OCTOBER 6, 2023

On the evening of September 28th, 2023, The Carriage Way at Toronto’s Union Station became the stage for an epic event that had influencers buzzing with excitement. None other than The Concierge Club who orchestrated an evening that showcased the evolution of Canadian fashion retailer Dynamite. The result?

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Retail TouchPoints

APRIL 28, 2023

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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RTP blog

APRIL 1, 2019

By Olivia Skuza, NuORDER In today’s fast-paced market of “see now, wear now”, it’s no surprise that many brands continue to capitalize on various cultural events, particularly those featuring celebrities, to quickly design, produce, and sell trend-driven items. Social media has become a major influence in creating trends.

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Retail TouchPoints

JANUARY 20, 2023

In 2016, Boyd was attending an event with Nobel laureate and activist Malala to support the Malala Fund, which advocates for girls’ education, when she had an epiphany. “I ‘Turning Shopping into a Force for Good’ Olivela Founder and CEO Stacey Boyd (center) with some of the beneficiaries of the Malala Fund.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Retail TouchPoints

FEBRUARY 8, 2024

The new platform will launch with a group of “Gen Zalphas” in tandem with the debut of the brand’s spring collection and will add new people throughout the year, with members influencing the retailer’s creative direction across content, communications and activations, including in-store experiences and events. “In

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Retail TouchPoints

MAY 4, 2022

Saks is marking Mental Health Awareness Month with multiple initiatives in May, including the sale of positive affirmation decals, a virtual event on its Saks Live digital platform and a special window installation at the Saks NYC flagship store.

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Retail TouchPoints

JUNE 17, 2022

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. In general, Pinners spend 2X more than people on other platforms, so whether they are coming to look for new furniture or fashion or dinnerware, we see a lot of purchase intent. With Healey Bros.,

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Retail TouchPoints

APRIL 5, 2023

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut of Posh Shows following several months of testing. Available in the U.S. and Canada, Posh Shows enable sellers to livestream on Poshmark for the first time.

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Kissmetrics

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before.

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Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. said Hawkins.

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Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

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Retail TouchPoints

JANUARY 27, 2023

This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.

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RetailDive

SEPTEMBER 22, 2020

While the event experienced significantly less engagement due to the pandemic, followers on social mentioned the retailer more often than top designers, Talkwalker found.

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Retail TouchPoints

MARCH 6, 2024

We had to create a springboard and then design a toolkit for future-fit places — an array of back-end and front-end products as well as curating and operating markets and events, to rethinking the public realm as the new anchor to glue all of these environments together.” That’s not what we’re good at.

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Retail TouchPoints

MAY 19, 2023

To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event. Example of the new Pinterest Premiere Spotlight advertising offering.

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365 Retail

JANUARY 30, 2024

Marking the brand’s first activation in the North West, the immersive ‘Real vs. Fake’ fashion experience welcomed large crowds to partake in the engaging audience challenge and competition, as well as the rare opportunity to speak all things pre-loved luxury with the brand’s founders.

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Retail TouchPoints

JUNE 28, 2023

Unlike prior Brand Closet Showroom Socials, Chicago Escape’s hyperlocal strategy was designed to unite the art and fashion communities, cultures and two cities: NYC and Chicago. Traditional retail outside of the tourist zone tends to be hyperlocal in terms of how the merchandise is curated, space designed and events planned.

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Retail TouchPoints

SEPTEMBER 18, 2023

The Tour is a fashion event, film and celebration providing a peek into the artistic process and personal stories of the VS20 from the cities of Bogota, Colombia; Lagos, Nigeria; London; and Tokyo.

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Retail TouchPoints

MAY 12, 2022

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. In the metaverse, brands can post a digital billboard, host events, or even buy plots of land to build storefronts complete with 3D versions of their products. Elevate your content.

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Retail TouchPoints

AUGUST 17, 2021

This gives the space more uses throughout the day — for example, evening classes and events can be hosted after hours when shelves can easily be wheeled into a corner. This approach is used by Matches Fashion at its London store. If recent events have taught us anything, it’s that we don’t always know how the world will change.

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365 Retail

MARCH 6, 2024

billion, last year. “M&S has completely overhauled its fashion credentials, thanks to co-chief executive officer Katie Bickerstaffe’s transformational strategy for the divisions,” added Hanna Jackson, managing director at Retail Week. “ The retailer reported an 11.5% increase in clothing and home sales, to £3.7

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Kissmetrics

OCTOBER 6, 2021

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Social media sites, like Facebook and Instagram, however, are using a slightly different approach. Social media sites, like Facebook and Instagram, however, are using a slightly different approach.

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ESW

DECEMBER 4, 2023

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. To successfully execute the event, brands must understand how to choose the right products, build hype and invest in the right technology to support the product drop.

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Retail TouchPoints

SEPTEMBER 16, 2022

The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness. Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. Access to Community.

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ESW

JANUARY 18, 2021

Sales events have been a staple of the retail sector for over a century. That’s not to say they are old fashioned, though. Here are four reasons to start hosting flash and event sales if you’re not doing so already. Startups may even wish to use event sales to focus on user acquisition at the expense of profits.

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Wiser

NOVEMBER 13, 2023

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. When employees share positive experiences and insights about their workplace on social media, they essentially become ambassadors for their brand.

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Retail TouchPoints

JUNE 30, 2023

The event, called The Fenty Beauty + Skin Experience , launched on June 30 and will run through July 30, 2023. Companies including Coach have continued launching Web3-based activations, and Decentraland held its second annual Metaverse Fashion Week in March.

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lateshipment

JUNE 11, 2020

KREWE is a fashion eyewear brand. Hanifa is a US contemporary fashion brand. With several fashion shows getting canceled due to the Coronavirus pandemic, they put on a virtual catwalk fashion show using 3D models on Instagram. Leverage Social Media?. KREWE: Blue Light Filtering Lenses ?.

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lateshipment

DECEMBER 11, 2020

They will choose to shop online and will use social media websites to discover gift ideas. All you need to do is to increase your brand visibility and build an effective social commerce campaign. Let’s talk about social commerce in more detail. What is Social Commerce? Forever 21. Focus on quality.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. “The billion views and counting.

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Kissmetrics

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? Everybody loves a good deal. London Sock Company.

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Retail TouchPoints

DECEMBER 6, 2022

With winter fashion and holiday shopping in full swing, Pinterest and Kohl’s are continually refreshing these experiences to inform personalized marketing strategies, reach new customers and increase the shopability of new products. The completion rate for the experience is outpacing Pinterest benchmarks by 16% ; and.

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Omnisend

DECEMBER 14, 2023

Boxing Day is a significant shopping event in many countries, and a traditional time for sales. Boxing Day is celebrated the day after Christmas (26th December) and is a major shopping event in over 20 countries around the world. Don’t forget social media Social media is another powerful tool for driving your Boxing Day sales.

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